Global B2C E-Commerce Report 2010

1.) Key Findings
- Asia was the leading geographic region in terms of Internet users in 2009, reaching approximately 740 million, followed by Europe with approximately 420 million.
- North America (74%) was the leading geographic region in terms of Internet penetration rates in 2009.
- Brazil is the Latin country with the highest number of Internet users (32 million) and most hours per user spent surfing the web (27 hours per month).
- Norway (70%) was the leading European country in terms of Internet shoppers in 2009, followed by the UK (66%).
- China, home to the largest Internet population in the world, experienced a 31-percent increase to 221 million in 2009, making it the fastest-growing Internet country in Asia.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies


´Electronics´ accounted for 43% of B2C E-Commerce sales in Germany, down from 44% in 2008. ´Clothes, Footwear and Fashion´ (32%) was the major product category in the Czech Republic in Q2 2009. ´Transportation Tickets´ were the leading online product category in Spain, accounting for more than 50% in 2008. ´PC Accessories´ (27%) was the most popular online product category in
Uruguay in 2008. ´Clothing and Fashion´ is the major online product category in Thailand, accounting for almost 45% of total sales.