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Reference Articles
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Name
Size
2007_0501_AdvertisingAlignment_UsingConsumerGoalOrientation_Kellogg.pdf
152.39 KB
2012_0229_DoConsumers_Get_YourBrand_Gallup.pdf
97.42 KB
2014_0805_IncreaseSalesThroughCustomerAlignment_Forbes.pdf
128.98 KB
2014_0814_PowerOfAligningConsumersWithYourBrand_Gallup.pdf
188.98 KB
2018_0624_JohnsonJohnsonSacrificesSacredCowsAsItPrepsRebrand_MarketingWeek.pdf
97.64 KB
2018_0709_AlignOrDie_4ReasonsToAlignSalesAndMarketingNow_Forbes.pdf
184 KB
