Reference Articles

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 976_900 His­tory

 

 Ad Agen­cies

 

 Ad Block­ing

 

 Ad Tech

 

 Ad Tech Dangers

 

 Ad-Free Inter­net

 

 AdCon­trar­ian

 

 Adver­tis­ing

 

 Adver­tis­ing — Earned-WOM-UCG

 

 Adver­tis­ing — History

 

 Adver­tis­ing — Vis­i­bil­ity Vs Credibility

 

 Adver­tis­ing in Education

 

 Adver­tis­ing­Does­nt­Work

 

 AdvertisingDoesntWork_HierachyOfEffectsModel

 

 AI — Arti­fi­cial Intelligence

 

 AI-PAs

 

 Algo­rithms

 

 Align­ment

 

 Ama­zon

 

 Anti-Trust

 

 Apple

 

 Asy­met­ric Information_Nobel Prize

 

 Atten­tion Economy

 

 Attor­ney Adver­tis­ing Online

 

 Authen­tic­ity

 

 Auto Malls

 

 Auto­mo­tive Related

 

 Ban­ner Ads

 

 Behav­ioral Economics

 

 Beyond the Infor­ma­tion Age

 

 Big Data

 

 Big­ger Than Google

 

 Bounded Ratio­nal­ity

 

 Brand Voice and Tone

 

 Brand­ing

 

 Brand­sAsPub­lish­ers

 

 Bull­shit

 

 Cable TV

 

 CBS_related

 

 Cell­phone Platform

 

 Cheatin­gIn­School

 

 China

 

 Click Through Rates

 

 ClickZ

 

 Clut­ter-Dilu­tion-Frag­men­ta­tion

 

 Cog­ni­tive Biases

 

 Cog­ni­tive­Flu­ency

 

 Com­plex­ity

 

 Con­cen­tra­tion of Data Dangers

 

 Con­sumer Attention

 

 Con­sumer Behavior

 

 Con­sumer Collaboration

 

 Con­sumer Trust

 

 Con­sumers Hate Ads

 

 Con­tent Marketing

 

 Con­tent NOT King

 

 Con­tent VS Ads

 

 Con­tex­tu­al­Ad­ver­tis­ing

 

 Con­ve­nience

 

 Con­ve­nience-Con­ver­gence

 

 Cor­po­rate Fraud

 

 Credibility Rank­ings of Professions

 

 Credibility_Trust

 

 Cura­tion

 

 Cur­rent Marketing

 

 Cus­tomer Interface

 

 Customer_Service

 

 Dark Web

 

 Data Breaches

 

 Data Min­ing

 

 Dave Trott

 

 Dee Hock

 

 DeloitteS­ta­tis­tic­sStud­ies

 

 Demo­graph­ics

 

 Dia­monds

 

 Dig­i­tal Duopoly

 

 Direct Brand

 

 Direct Media

 

 Dis­in­ter­me­di­a­tion

 

 Do Not Call List

 

 Dot­Coms

 

 Earned Media

 

 eBay

 

 eCom­merce

 

 Eco­nom­ics

 

 Edu­ca­tion

 

 email

 

 Empow­ered Consumer

 

 End of Tra­di­tional Advertising

 

 Equa­tions

 

 Ernest Dichter

 

 Ethnog­ra­phy

 

 Expo­sures

 

 Face­book

 

 Fil­ter Bubbles

 

 Finan­cialIn­dus­try

 

 First Mover Advan­tage — True or False

 

 Food & Cooking

 

 Fords Prob­lems

 

 For­rester Research Reports

 

 Fraud-Online

 

 Fric­tion

 

 Future

 

 GDPR

 

 Giv­ing Con­sumer What They Want

 

 Good Deeds

 

 GOOGLE

 

 Great-Ideas

 

 Gurus

 

 Harry Web­ber

 

 Haves-HaveNots

 

 Heuris­tics

 

 Heuris­tics — Credibility

 

 Human-Dri­ven Technology

 

 IAB_Media Evo­lu­tion

 

 Info­me­di­ary

 

 Infor­ma­tion

 

 Infor­ma­tion Age — His­tor­i­cal Pespective

 

 Infor­ma­tion Overload

 

 Infor­ma­tion-Mar­ket­ing

 

 Insane Hon­esty

 

 Insurance_SlowToGoOnline

 

 Intel­lec­tual Property_IntangibleAssets

 

 Inter­ac­tive

 

 Inter­net

 

 Inter­rup­tion-based Advertising

 

 Junk Mail

 

 Laws

 

 Level 3

 

 Local Advertising_Online Expenditures

 

 Lumas­capes

 

 Mag­a­zineAd­ver­tis­ing

 

 Mark Rit­son

 

 Mar­ket Failure

 

 Mar­keters are Clueless

 

 Mar­keters Los­ing Con­trol Of Their Own Destinies

 

 Mar­ket­ing

 

 Mar­ket­ing has Changed

 

 Mar­ket­place

 

 McKenna Group_RegisMcKenna

 

 McK­in­sey

 

 Media(US) in the 1990s _Great Stats His­tor­i­cal Content

 

 Met­rics

 

 Misc

 

 Mis­in­for­ma­tion

 

 Mobile

 

 Monop­o­lies Duopolies

 

 Mul­ti­Task­ing­Con­sumers

 

 Native Adver­tis­ing

 

 Nes­tle

 

 Net­work Science

 

 News­pa­pers

 

 Next Big Thing

 

 NFTs

 

 Nudges

 

 On-Demand Econ­omy

 

 Online Adver­tis­ing

 

 Online Adver­tis­ing Does­n’t Work

 

 Online Money

 

 Online Sports Viewing

 

 Online-Adver­tis­ing_­Pay-per-Sale

 

 OnlineV­ideo

 

 Open_Source

 

 Out­Of­Busi­ness

 

 P&G

 

 Par­a­digm Shifts

 

 Para­dox of Choice

 

 Peo­ple

 

 Perception_Fulfilment

 

 Plat­forms

 

 Point of Need

 

 Pre­dic­tive Analytics_SPSS

 

 Pre­dic­tive Marketing

 

 Pri­va­cy_­Tar­geted-Adver­tis­ing

 

 Pro­gram­matic

 

 Quotes

 

 Radio

 

 Ray Dalio

 

 Roger McNamee

 

 Russ­ian Interference

 

 SBM Alter­na­tive

 

 SBM is Unsustainable

 

 Search

 

 Self-Orga­niz­ing

 

 SEO

 

 Seth Godin_Purple Cow

 

 Sig­nal Loss

 

 Sim­plic­ity

 

 Social Media

 

 Spe­cialty Malls

 

 Sports

 

 SSO

 

 Stats&Studies

 

 strategy+business_BoozAllenHamilton

 

 Sub­prime Adver­tis­ing Bubble

 

 Sur­veil­lance Capitalism

 

 Sur­veil­lance Cap­i­tal­ism Resistance

 

 Sus­tain­able Com­pet­i­tive Advantage

 

 Tar­geted Ads Don’t Work

 

 Tar­geted Advertising

 

 Tech­nol­ogy — Are you kidding

 

 Tele­vi­sion

 

 The Holy Grail of Marketing

 

 Third­Party

 

 Thoughts_Trends

 

 TiVo

 

 Tom Good­win

 

 Track­ing Cookies

 

 Tra­di­tional Adver­tis­ing Revenues

 

 Trans­ac­tion Decisions

 

 Trans­for­ma­tional-Solu­tions

 

 Trust Barometer_Edelman

 

 Truth

 

 Twit­ter

 

 Uber

 

 Uni­corns

 

 Unilever

 

 Unin­tended Consequences

 

 VAPAs

 

 Ven­dor Rela­tion­ship Management

 

 Video Ads

 

 Video Col­lat­eral

 

 Viewa­bil­ity

 

 Vision Thing

 

 Vocab­u­lary

 

 What Con­sumers Want and Don’t Want

 

 What is Wrong With Marketing

 

 What Mar­keters Want

 

 White Papers

 

 Why­Mar­ketingIs­Mor­eIm­por­tant­ThanThe­P­ro­duc­tIt­self

 

 Wikipedia

 

 Yahoo

 

 Yel­low Pages

 

 YouTube

 

 Zucker­berg Says