The “Pedia Effect” creates a consumer point-of-need (PON) marketing platform that gives both consumers and marketers what they want. It enables marketers to provide guaranteed truthful information as a service to consumers, by creating “Pedias” of everything consumers want to know about the company, products, services, marketing, and advertising. And because it’s the #1 thing consumers want from marketers, consumers will intentionally seek out this truthful information. It’s the direct connection to consumers that marketers will need to resist and respond to Big Tech Mega-Monopoly Middlemen (BTM3) now and into the future.
The Pedia Effect creates “Pedias” to automatically maximize a marketer’s credibility,
multiply marketing “voice and tone,” unlock increased returns from all marketing a marketer has ever done,
and create a consumer “point-of-need” (PON ) marketing platform more powerful
than any previous “point-of-interruption” (POI ) ad-based platform.
Marketers have always wanted marketing that consumers intentionally engage with at their PON, just before a purchase action. Both stakeholders get what they want and it creates the most powerful PON online marketing, by consumers and marketers together — without predatory middlemen.
Marketers create their own truthful “Pedias” about their company, products, services, marketing, etc., including the ability for consumers to engage with the company at any time. Think, a “marketing Wikipedia” on the company website. The company “Pedia” should be as comprehensive as possible and designed to provide consumers with “everything they want to know about everything they want to buy.”
After 20 years of buying millions to billions of exposures “e” the “Pedia” automatically increases credibility “C” which unlocks increased returns from all past exposures “e” that marketers have already paid for.
The Marketing Equation (M=eC) reveals the critical importance of increasing credibility “C” (the “strong” force) to maximize the ROI of all marketing and advertising exposures “e” (the “weak” force), particularly since the “attention economy” has literally hollowed out the credibility “C” from all forms of advertising.
The “Pedia Effect” amplifies all exposure-based advertising a marketer has ever done (including SBT, programmatic, and all other interruption ads), and it’s the paradigm shift that realigns the financial incentives from monetizing surveillance, lying, and manipulation at the “point of interruption” (POI), to monetizing truth, privacy, and service at the “point of need” (PON).
The “Pedia Effect” replaces the complex, extractive, and destructive components of SBT delivered at the consumer’s POI with simple, consumer and marketer-aligned components that give both stakeholders what they want, at their PON. The “Pedia Effect” creates a “Pedia” platform that provides consumers with exactly the truthful information they want, exactly when they want it, from an independent third party, higher authority consumers believe and remember. It provides marketers with consumers intentionally engaging with marketing at the consumer’s PON, instead of consumers intentionally blocking the marketer’s POI ads.
Marketers now know they were not spared from the lying, cheating, and fraud of SBT and programmatic ads by BTM3. But what’s worse is that markers face an existential threat from AI-driven personal assistants that choose for consumers, cutting marketers out of the choosing and buying process altogether.
Guaranteed Truthful Information — Enforced by Consumers — A Self-Validating Standard
To maintain the highest credibility of information provided to consumers, all information provided by marketers is guaranteed to be truthful as enforced by consumers themselves, where “anyone, anywhere, at any time, can object to anything” (A4) stated by a marketer as not being truthful — and the marketer agrees to “substantiate, modify, or pull” (SMP) that information. This, as determined by a “percentage threshold” vote of pre-screened, unbiased consumer jurors who will review the objections and marketer responses.
This process serves multiple purposes for the stakeholders: minimum threshold of truth for marketers with maximum credibility for consumers, and maximum consumer engagement for marketers. The process will be automated and audited using AI and lightweight blockchain for total transparency and speed.
AI comments on the guaranteed truthful Pedia Platform
Consumers will always want (and need) truthful information about the products and services they want to buy, and consumers will always hate being interrupted, spied on, and manipulated. In today’s interconnected world of 24/7/365 communication, companies need to ask themselves if it’s even possible to hide anything from consumers. And if it isn’t, then why try?
Particularly when the truth is more powerful, more profitable, and more sustainable than anything else a marketer can do. And the most powerful truth is from an “independent third-party, higher authority” (ITPHA).
Marketers need to provide the truthful information consumers want, without the spying, interruptions, and manipulation consumers don’t want, and consumers will intentionally seek out that truthful information at their PON. But marketers are quickly running out of time as AI-powered personal assistants (AI-PAs) become more prevalent every day.
The “2 for 1” Pedia® Platform
The “Pedia” platform comes in two distinct versions — “Individual” and “network” — with the advantages of each type. Marketers create their own generic “Pedia” platforms on their websites and with the simple addition of a few lines of code marketers connect their local “Pedia” platform to the PediaNetwork® Platform — while remaining under complete control of the marketer. This creates a networked mega-resource that maximizes credibility, marketing “voice and tone” and every aspect of the marketers’ individual “Pedias” with the added “network effects” of thousands of interconnected encyclopedias to create a truly sustainable competitive advantage controlled by marketers and consumers together without influence from BTM3.
Then finding a way to match what they want with what we have to sell.”
Dave Trott, June 11, 2015.