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Reference Articles
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Name
Size
2010_0518_LastAdvertisingAgencyOnEarth.flv
8.74 MB
2013_0905_ANA Survey Reveals Marketers Moving More Functions In-House.pdf
110.78 KB
2015_0424_AsFirestormGrowsAroundMediaKickbacksIndustryLaunchesNewTaskForce_Adweek.pdf
242.01 KB
2015_0529_$25billionAgencyReviewRecord_Business Insider.pdf
160.54 KB
2015_0610_With$25BillionUpForGrabsMediaAgenciesNeedToChange_AdAge.pdf
125.05 KB
2015_0730_6 Reasons Marketing Is Moving In-House_HarvardBusinesReview.pdf
120.92 KB
2015_0804_HowTheBigShiftToDigitalAndDataMarketingIsGettingAgenciesFired_Forbes.pdf
159.92 KB
2015_1216_What the In-House Agency Boom Means for CMOs and Outside Shops _ Adweek.pdf
112.24 KB
2016_00128_4A’sIssuesMediaTransparencyGuidelinesWithoutANA_Support_Adweek.pdf
234.98 KB
2018_01077_The Principal Agent Problem — Intelligent Economist.pdf
62.25 KB
2018_0305_DefiningMomentsAgencyHistory_DecadeOfAgencyMergers_Foreign Invasion_Rise of Holding Companies_4As.pdf
259.33 KB
2018_0430_McKinsey_NotMuchHasChangedWithKickbacks_AdAge.pdf
268.68 KB
