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Reference Articles
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Name
Size
1994_Marketing Myths That Are Killing Business.doc
190.5 KB
1997_Advertising Repetition and Consumer Beliefs.doc
25 KB
1999_HowAdvertisingWorks_DetailedStudy_JournalOfMarketing.pdf
504.34 KB
2003_1010_FocusGroupsDontWork.pdf
136.08 KB
2003_Advertising_MoneyDownThe drain.pdf
194.92 KB
2004_1020_DeathOfAdvertising_HarryWebber.pdf
48.99 KB
2005_0413_Bob Garfield’s ‘Chaos Scenario’ _ Viewpoint — AdAge.pdf
231.84 KB
2005_0528_AdvertisingBackLash_ForresterResearch.pdf
33.04 KB
2005_0601_WhyAdAgenciesDontAdvertise_ChiefExecutive.pdf
62.15 KB
2005_0801_GlobalBrands_InsulatedConsumers.pdf
112.38 KB
2005_1001_InterRepublicLosesMoney_WSJ.pdf
149.91 KB
2005_1005_AdvertisingBackLash_ForresterResearch.pdf
33.25 KB
2005_TheWasteInAdvertisingIsThePartThatWorks.pdf
203.73 KB
2006_0310_StillMissingThePointThatConsumerDon’tWantAds.pdf
79.33 KB
2006_0501_WhyDontAdAgenciesAdvertise.pdf
189.68 KB
2006_0716_PhilipKotlerChangesHis4ps_toCCDV.pdf
21.38 KB
2006_AdvertisingIt;sEverywhere_MediaAwarenessNetwork.pdf
110.34 KB
2007_0723_ItsAboutMarketingNotAdvertising.pdf
97.39 KB
2007_TheEndOfAdvertisingAsWeKnowIt_IBM.pdf
267.54 KB
2008_0912_4PsOfMarketingObsolete.pdf
148.15 KB
2008_1103_NetGen_BusinessWeek_a.pdf
50.85 KB
2008_1110_NetGen_BusinessWeek_b.pdf
45.42 KB
2008_1117_NetGen_BusinessWeek_c.pdf
93.4 KB
2009_0730_84percentSkipAds_Tivo.pdf
37.75 KB
2009_AdvertisingROI_isNegative_KevinClancy.pdf
59.64 KB
2009_ChaosScenario_BobGarfield_Sample.pdf
263.7 KB
2009_Kevin J Clancy — Shocking Truth.pdf
94.3 KB
2009_MaslowHierarchyOfNeedDoesntWork.pdf
258.08 KB
2009_The Shocking Truth About Advertising ROI.doc
32 KB
2009_TimeForAdAgenciesMustAdmitDefeat.pdf
20.77 KB
2010_0724_Advertising is next.pdf
86.14 KB
2010_0730_ConsumersHateAdTargestExceptInRightContext.pdf
66.71 KB
2010_0801_WhyInterruptiveAdvertisingDoesntWork_MillennialMarketing.pdf
92.78 KB
2010_0914_AdvertisingIsBecomingConsumerChoice.pdf
31.92 KB
2010_0921_AdvertisingIsNOTcontent.pdf
27.06 KB
2012_0425_MarketingIsDead-Saatchi&SaatchiCEO(1).pdf
36.33 KB
2012_0809_Marketing-Is-Dead-Harvard-Business-Review.pdf
41.05 KB
2012_0813_MarketingIsDead-NowWhat_Forbes.pdf
1.04 MB
2012_1214_DoesAdvertisingWorkAnymore_DigitalMindChange.pdf
104.98 KB
2013_0114_InDefenseOfBannerAds_Digiday.pdf
105.78 KB
2013_0510_Trying to Be Hip and EdgyAds Become Offensive — NYTimes.pdf
60.26 KB
2013_1106_Why people hate the ad industry.pdf
175.64 KB
2014_0106_Study_ 80% of Super Bowl Ads Don’t Help Sales_Special_SuperBowl_AdAge.pdf
226.12 KB
2014_0501_DoesSearchEngingMarketingWork_WhitePaper.pdf
257.58 KB
2014_0613_DangerousQuestion_DoesInternetAdvertisingWorkAtAll_The Atlantic.pdf
144.03 KB
2014_0728_DoesOnlineAdvertisingActuallyWork_AdExchanger.pdf
118.99 KB
2014_0814_TheInternetsOriginalSin_TheAtlantic.pdf
168.55 KB
2015_0330_MarketingIsBroken_BringOnContext_Forbes.pdf
126.81 KB
2015_0713_Forget Disruption, Just Get Better at Interruption _ Ken Wheaton — AdAge.pdf
154.19 KB
2015_0721_OnlineAdvertisingDoesNotWork_LinkedIn.pdf
107.85 KB
2015_0808_DigitalAdBusinessBrokenSaysFormerForbesCEO.pdf
329.29 KB
2015_0814_AdvertisingIsDead-NoForRealThisTime_Digiday.pdf
102.7 KB
2015_1118_Why_Advertising_Is_so_Annoying_-_but_Doesnt_Have_to_Be.pdf
69.69 KB
2015_WhatMarketersCanDoToMakeTheirAdvertisingBetter.pdf
277.17 KB
2016_0412_EverythingTheTechWorldSaysAboutMarketingIsWrong_TechCrunch.pdf
242.59 KB
2016_0628_Why publishers’ engagement metrics are all over the map — Digiday.pdf
67.2 KB
2016_0715_DoesAdvertisingEvenWorkAnyMore_Digiday.pdf
191.88 KB
2017_0728_P&G_MultimillionDollarCutbackOnIneffectiveDigitalAdsHasntHamperedGrowth_TheDrum(1).pdf
146.66 KB
2017_1116_MarketingBudgetGrowthStalls_CMOsFailToProveROI_MarketingWeek.pdf
50.79 KB
2018_0228_Can We Have an Honest Conversation About Advertisements_ — The Minimalists.pdf
118.41 KB
2018_0326_HowDoesAdvertisingWork_Martin Kihn(1).pdf
97.19 KB
2018_0511_OnlineAdTargetingDoesWork_AsLongAsItsNotCreepy_Wired.pdf
247.53 KB
2019_0310_WhyAdvertisingDoesntWorkTheWorldHasChangedAndYouShouldToo_Medium.pdf
116.99 KB
2019_0523_WhyAdvertisingDoesntWorkVeryWell_PeopleProfiledByDemographicsActuallyAgreeOnLittle.pdf
124.41 KB
2019_1028_TheAdvertisingIndustryHasAProblem_PeopleHateAds_NYTimes.pdf
94.28 KB
2020_0101_AdvertisingMakesUsUnhappy_HarvardBusinessReview.pdf
138.29 KB
2020_0219_The convenience of ‘fake’ attribution_AdNews.pdf
249.79 KB
2020_0408_WhyAdvertisingDoesntWorkTheLinkBetweenEmpathyAndSales_MarketingInsiderGroup.pdf
123.93 KB
2020_1013_WhyAnnoyingMarketingDoesntWork_ElementThree.pdf
98.51 KB
2020_1118_Does Advertising Actually Work_Part 1_ TV_Ep. 440_Freakonomics.pdf
121.3 KB
2020_1118_Does Advertising Actually Work_Part 2_ TV_Ep. 441_Freakonomics.pdf
160.92 KB
2021_0401_LetsAskAbetterQuestion_WhyDoesntAdvertisingWorkMoreOften_WARC.pdf
97.37 KB
2023_0210_Online advertising is dead. Good riddance_FastCompany.pdf
109.04 KB
2023_0322_BehaviorialAdvertisingAndConsumerWelfare_AnEmpiricalInvestigation_FTC.pdf
1.65 MB
HarryWebber_CV.doc
40.5 KB