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Reference Articles
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Brand Loyalty
Name
Size
2006_BrandLoyaltyDeclining.pdf
69.41 KB
2009_BrandShelter_LeoBurnett.pdf
3.65 MB
2013_0605_ConsumersDontCareAboutMostBrands_FT.pdf
245.92 KB
2013_MeaningfulBrands_Havas.pdf
244.14 KB
2013_MeaningfulBrandsUSA_Havas.pdf
271.59 KB
2014_0217_TwilightOfTheBrands_NewYorker.pdf
169.92 KB
