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Name
Size
 Brand Family_McDonald’s
 
 Brand Loy­alty
 
 Brand Value
 
 Inter­Brand Top 100 Rankings
 
 InterBrand_Papers
 
 JCR&A_Delphi
 
 +++BrandIsTheMedia_2002.pdf
54.84 KB
 +++BrandOwnersMustBuildNewMarketingSystems_2010.pdf
76.87 KB
 +++BuildingSuccessfulBrandsOnTheWeb_042103.pdf
40.03 KB
 +++FiveStarNamingStandard_112003.pdf
146.44 KB
 +++PrimalBranding_111305.pdf
140.21 KB
 10attributes of a Great Brand.doc
27 KB
 1993_AdvertisingRulesOfThumb.PDF
335.58 KB
 1993_HowCanYouBeSureAdvertisingIsOnlyWastingHalf.pdf
152.31 KB
 1995_InfluenceofBranding&Packaging.doc
52 KB
 1995_MorganStanleyWhitePaperOnBrandVsStockPrice.pdf
36.76 KB
 1997_BrandingOnTheWeb-Yahoo’sCompelingNothingness.doc
26 KB
 1997_BrandPower_MitchRatcliffe_ZDnet.doc
31 KB
 1997_BuildingBrandsWithoutMassMedia_HBR.pdf
38.26 KB
 1997_MysteriesOfBrandEquityRevealed.PDF
86.47 KB
 1999_1028_InternetBranding_LAtimes.pdf
27.99 KB
 2000_0707_Branding_InternetDomain.PDF
100.63 KB
 2000_0brand_value.pdf
45.95 KB
 2000_AwarenessReligionVsPersuasion.pdf
177.09 KB
 2000_B-to-CwrecksLeaveClues.pdf
18.8 KB
 2000_BeyondTheBlur_eBrandingStudy by Accenture.pdf
791.22 KB
 2000_InfoWorld_BrandArticle.pdf
40.61 KB
 2000_InfoWorld_BrandArticle2.pdf
35.74 KB
 2000_InfoWorld_BrandArticle3.pdf
36.43 KB
 2000_Interbrand Brand Val­u­a­tion Study.pdf
84.69 KB
 2000_PublishingOnNetIsMoreExpensive_branding.PDF
36.5 KB
 2001_0806_BestInClass_BusinessWeek.PDF
135.25 KB
 2001_0806_Branding_BusinessWeek.PDF
109.39 KB
 2001_0806_BrandLosers_BusinessWeek.PDF
133.42 KB
 2001_0806_BrandMilestones_BusinessWeek.PDF
87.02 KB
 2001_0806_BrandWinners_BusinessWeek.PDF
94.67 KB
 2001_0806_TheBestGlobalBrands_BusinessWeek.pdf
91.63 KB
 2001_0806_Top10Brands_BusinessWeek.PDF
62.65 KB
 2001_0806_ValuingIntangibles_BusinessWeek.PDF
88.74 KB
 2001_Bankonthebrand_Interbrand.pdf
118.62 KB
 2001_BrandAsMetaphor.PDF
155.69 KB
 2001_BrandEquity.PDF
107.92 KB
 2001_BrandEquityApproachToImprovingOdds.pdf
246.36 KB
 2001_BrandEquityTraits.pdf
86.91 KB
 2001_BrandIdentity_CandaceKirby_Boeing.pdf
263.36 KB
 2001_Branding10steps_Ipsos.pdf
412.18 KB
 2001_BrandPortals.pdf
17.84 KB
 2001_DisturbanceInTheFieldInPersuasiveMarketing.pdf
461.74 KB
 2001_GotBrand.PDF
46.41 KB
 2001_HowAdsGetApproved.pdf
230.06 KB
 2001_ImpactOfDiscountingOnBrandEquity.pdf
204.32 KB
 2001_MeasuringBrandValue.pdf
195.23 KB
 2001_OldBrandsComeBack.pdf
341.21 KB
 2001_TheDeathOfTheMarketingPlan.pdf
179.83 KB
 2001_UnderstandingBrandEquity.pdf
68.16 KB
 2003_ThrowingInTheTowel_Brands_WSJ.pdf
172.88 KB
 2004_0709_TopBrands_emarketer.pdf
76.48 KB
 2004_BrandingInterview_KevinRoberts_FrontlinePBS.pdf
269.6 KB
 2004_TheDeclineOfBrands_Wired.pdf
389.25 KB
 2005_BuildingSuccessfulBrandsOnTheWeb.pdf
25.39 KB
 2005_CreateEnticingBrandsNotLovemarks.pdf
128.09 KB
 2005_Interbrand_2005_rankings_dollars.pdf
82.32 KB
 2005_TheIntangibleRevolution_01.pdf
453.26 KB
 2005_TheIntangibleRevolution_02.pdf
47.01 KB
 2006_klaming_changing_role_of_brands.pdf
1.36 MB
 2007_Branded and Video Adver­tis­ing Key.pdf
65 KB
 2007_BrandingToday.pdf
87.09 KB
 2007_Interbrand_BGB.pdf
12.45 MB
 2007_RutgersUniversityBrandVS_Imus.pdf
154.11 KB
 2008_0923_TopGlobalBrandsLoseInFinancialCrisis.pdf
18.7 KB
 2008_1028_UglySitesSucceed.pdf
94.12 KB
 2008_Brand Bubble.pdf
620.96 KB
 2008_MilkenInstituteGlobalConferenc.pdf
164.47 KB
 2009_TropicanaOJ_PackagingDebacle_BrandChannel.pdf
187.49 KB
 2010_Brain-Brand_Perceptions.pdf
164.88 KB
 2010_BrandsPowerFinancialPerformance.pdf
46.52 KB
 2010_ItsComplicated_BrandAdvice_Edelman.pdf
493.92 KB
 2010_TheBrandIsTheStrategy.pdf
46.01 KB
 2011_1208_What is a Brand, Anyway_Forbes.pdf
224.37 KB
 2011_1221_What is a Brand, Anyway_Forbes.pdf
133.2 KB
 2012_0306_GoogleIsAboutFailure_TheFailureOfBrands_Forbes.pdf
157.42 KB
 2012_0326_Windows-Live-Brand-Fades-NYTimes.pdf
159.81 KB
 2012_Global_social_responsibility_Nielsen.pdf
2.18 MB
 2013_0605_ConsumersDontCareAboutMostBrands_FT.pdf
78.41 KB
 2013_US Top 10 Most Mean­ing­ful Brands 2013, Havas Media.pdf
195.1 KB
 2017_0407_CokeDropsCoca-Cola_LifeBrand_MarketingWeek.pdf
76.35 KB
 2017_1004_Are-big-brands-dying_No_ByronSharp.pdf
1.21 MB
 BrandDefinitions.doc
57.5 KB
 BrandingQuotes.doc
16.85 KB
 BrandPersonality.doc
31 KB
 BrandRelationshipInteraction.doc
62 KB
 BrandsTrustTransactions.doc
21.5 KB
 MakeANameForYourself.doc
26 KB
 StrategicBranding-Delphi.doc
35.5 KB