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Reference Articles
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Name
Size
2003_EffectOfConceptualAndPerceptualFluencyOnBrandEvaluation.pdf
186 KB
2006_If-I-dontUnderstandIt-ItMustBeNew.pdf
41.95 KB
2008_FluencyHeuristic_HowTheMindExpoitsByProductOfInformationRetrieval.pdf
667.29 KB
2008_IfItsHardToRead_ItsHardToDo.pdf
57.69 KB
2009_InfluenceOfBrand-ProductCongruenceOnConsumerEvaluations.pdf
370.22 KB
2010_0131_Easy=True-CognitiveFluency-BostonGlobe.pdf
120.68 KB
2010_TheSecretLifeOfFluency_Oppenheimer.pdf
157.65 KB
2011_0704_HowCognitiveFluencyAffectsDecisionMaking_UXmatters.pdf
308.89 KB
2011_0705_whats-in-a-name-the-art-of-naming-a-business.pdf
627.95 KB
2012_1215_CognitiveFluency_CognitiveDissonance_Social.pdf
152.65 KB
2013_DoFluentTickersAppealToInvestorSentiment.pdf
296.67 KB
2014_0213_PlaceboScienceShowsAboutTheImportanceOfMarketing_Forbes.pdf
87.86 KB
2014_FutureOfWebDesignMayBeUgly_Neuromarketing.pdf
402.41 KB
