Skip to content
Menu
Credibility Marketing
the most valuable asset of every company
MENU
MENU
TL;DR
Big Tech
The Marketing Equation - M=eC
The Marketing Equation - M=eC
The 4 Basic Laws of Information
The Pedia Effect
The Pedias
How it Works
How it Works
The Secret Sauces
Simple Rules/FAQ
Simple Rules
FAQ – Simple Questions
Resources
Resources
Videos
Abbreviations/Definitions
Founder’s Bio
Founder’s Bio
A Family of Firsts
First Online Encyclopedia
Reference Articles
Contact Us
Close Menu
Reference Articles
Home
Name
Size
2002_0228_UnderstandingChangesAtGoogle.pdf
316.8 KB
2003_Citynet-Search-Engine-Service.pdf
72.59 KB
2006_0117_GoogleBuyingRadioAdvertisingCompany_cNet.pdf
19.97 KB
2006_0127_GoogleCacheFairUseCopyright.pdf
34.06 KB
2006_0220_Google_Time.pdf
3.89 MB
2006_0605_WhosReallyRunningGoogle_Forbes.pdf
23.5 KB
2006_0821_FirstGoogleDeclineInAYear.pdf
484.7 KB
2007_0409_IsGoogleTooPowerful_BusinessWeek.pdf
81.85 KB
2007_0518_GoogleVersalSearch_TheEndofOutsourcedSEO.pdf
131.06 KB
2007_0723_GooglesShaky2007investments.pdf
97.37 KB
2007_0815_TheDemiseOfGoogle_081507.pdf
154.36 KB
2007_0911_AverageVisitorTImes.pdf
291.83 KB
2008_0221_WhyGoogleIsHabitForming.pdf
136.5 KB
2008_0609_GoogleYahoo_NextDinosaurs_USAtoday.pdf
69.81 KB
2008_IsGoogleMakingUsStupid.pdf
83.94 KB
2009_0218_Google Maps Proves More Locksmiths in NYC than Cabs.pdf
123.91 KB
2009_0301_WhatAnAntitrustCaseAgainstGoogleMightLookLike_TechCrunch.pdf
153.06 KB
2010_0906_What Big Brands Are Spending on Google_AdAge.pdf
882.58 KB
2011_0212_Search-Optimization-and-Its-Dirty-Little-Secrets_NYTimes.pdf
74.41 KB
2011_0213_JCpennyCaughtGamingGoogle_NYtimes.pdf
366.63 KB
2011_0224_Google-Penalizes-Overstock-for-Search-Tactics_WSJ.pdf
69.73 KB
2011_FairSearch_GoodToKnow.pdf
1.17 MB
2011_Google-Search-Gold-Mine-Could-Tap-Out_BusinessWeek.pdf
66.93 KB
2012_0123_GooglesBigProblemTheyDontWantYouToKnowAbout_Forbes.pdf
76.47 KB
2012_0228_Mounting-Minuses-at-Google_WSJ.pdf
91.78 KB
2012_0330_GoogleVulnerable_CNN.pdf
59.29 KB
2012_0503_RankTrackingReportsNowUseless.pdf
450.3 KB
2012_0518_PersonalizedSearchSEORankingReportsAreDead.pdf
267.58 KB
2012_0720_TheDeclineGoogleAndInternetAdBusiness_TheAtlanticWire.pdf
48.81 KB
2012_0828_GoogleMapsVsOpenStreetMap_GoogleTactics_ArsTechnica.pdf
291.87 KB
2013_0329_WhenGoogleLostItsCool_Salon.pdf
65.66 KB
2013_0723_GoogleGetsLowestSatisfactionScoreEver.pdf
217.54 KB
2013_0820_GoogleTurningEvil.pdf
73.71 KB
2013_0920_WhyGoogleIsGettingWorse_DigitalTrends.pdf
125.16 KB
2013_1031_GoogleBrokenBannerAdPromiseBadSignForOnlineAdvertising.pdf
173.63 KB
2013_1031_SnowdenLeaks_GoogleOutragedAtAllegedNSAhacking_BBCNews.pdf
76.62 KB
2013_1117_GoogleBrokenPromisesWhosRunningTheSearchEngine.pdf
174.37 KB
2014_0408_SearchEffectiveness_LargeScaleStudy.pdf
362.31 KB
2014_0614_DoesGoogleAdvertisingActuallyWork(1).pdf
413.52 KB
2014_1203_GoogleAdmitsMoreThanHalfOfItsAdsAreNeverSeen_BusinessInsider.pdf
76.46 KB
2015_0212_GoogleInDecline_BusinessInsider.pdf
266.83 KB
2015_0320_UglyDocumentsSurfaceInFTCsuitAgainstGoogle_Sprouti.pdf
226.17 KB
2015_0629_Study_Suggests_Google_Harms_Consumers_by_Skewing_Search_Results_WSJ.pdf
63.82 KB
2015_0708_GooglesAdSystemHasBecomeTooBig2Control_WIRED.pdf
174.86 KB
2015_1113_Part1_HowCIAmadeGoogle_InsideTheSecretNetwork_Medium.pdf
551.08 KB
2015_1113_Part2_HowCIAmadeGoogle_InsideTheSecretNetwork_Medium_compressed.pdf
611.28 KB
2016_0130_Fake Online Locksmiths May Be Out to Pick Your Pocket, Too_NYTimes.pdf
113.1 KB
2016_0501_What’s Causing Google’s Average Ad Price to Decline_TheMotleyFool.pdf
229.58 KB
2016_0511_GoogleAdFraudTrafficLaundering.pdf
278.67 KB
2016_0529_GoogleFacesRecordAntiTrustFine_Sprouti.pdf
133.67 KB
2016_1021_GoogleAdTrackingAsCreepyAsFacebook_TheGuardian.pdf
96.8 KB
2017_0306_GooglesFakeNewsProblemCouldBeWorseThanFacebook_Fortune.pdf
52.96 KB
2017_0317_GoogleUnderFire_BrandsPullAdvertising_MarketingWeek.pdf
116.92 KB
2017_0317_HavasFreezesGoogle-YouTubeSpendUK_AdAge.pdf
80.86 KB
2017_0319_GoogleBracesForQuestionsAsMoreFirmsPullAds_TheGuardian.pdf
106.11 KB
2017_0320_GoogleIdentityCrisisMedia-TechCompany_Heart.pdf
326.16 KB
2017_0321_GoogleAdProblemsEquateToVWscandal_MarketingWeek.pdf
50.39 KB
2017_0324_BunchOfNewCompaniesJustPulledTheirGoogleAds_Gizmodo.pdf
93.07 KB
2017_0324_CleanUpToxicWasteOrBetAgainstGoogleAndFacebook_Forbes.pdf
82.2 KB
2017_0324_MoreBigBrandsPullAdsFromYouTubeWideningBoycott_NYTimes.pdf
55.22 KB
2017_0324_WhyGoogleAdBoycottIsJustTipOfIceberg_Fox.pdf
98.58 KB
2017_0329_BrandSafetyScandalFaultOfGoogle_MarketingWeek.pdf
104.87 KB
2017_0524_GoogleIsSecretlyMonitoringYourRealWorldPurchasesToo_VanityFair.pdf
75.88 KB
2017_0627_GoogleFinedRecord2bn_by_EU_overSearchEngineResults_theGuardian.pdf
128.3 KB
2017_0913_Googles_lack_of_transparency_should_have_us_all_worried_MarketingWeek.pdf
288.49 KB
2017_1208_GooglesTrueOriginPartlyLiesInCIAandNSAresearchGrantsForMassSurveillance_Quartz.pdf
124.75 KB
2018_0416_GoogleExpandsToolForPublishersToCombatAdBlocking_Digiday.pdf
47.88 KB
2018_0524_GoogleWillAlwaysDoEvil_Engadget.pdf
186.15 KB
2018_0726_GoogleAdsTrademarkRules101_BrandVerify.pdf
823.05 KB
2018_0903_DARPA_announcesItWillNoLongerDoWorkForGoogle.pdf
82.44 KB
2019_0405_ConsumersAreUnawareOfManyOfGoogle’sDataPractices.pdf
69.89 KB
2019_0726_AustraliaCracksDownOnGoogleFacebookAfterProbe_Time.pdf
63.93 KB
2019_0815_When a Fake Business Used a Real St. Louis Address, Things Got Weird.pdf
142.28 KB
2019_0905_HowGoogleDiscoveredTheValueOfSurveillance_Longreads.pdf
186.82 KB
2019_1003_GoogleContractorReportedlyTrickedHomelessPeopleIntoFaceScans_CNBC.pdf
88.46 KB
2021_0411_GooglesProjectBernankeGaveTitanUnfairAd-BuyingEdge_NYPost.pdf
115.47 KB
2021_1206_MarketersNeedToCreateNewPredictiveAudiencesAwayFromGoogleAndFacebook.pdf
156.1 KB
2022_0114_Google Misled Publishers and Advertisers, Unredacted Lawsuit Alleges_WSJ.pdf
153.75 KB
2022_0325_Google is forcing everyone to fund Kremlin propaganda right now.pdf
159.8 KB
2022_0328_MarketersRarelyGetWhatTheyPayFor_TheGannettAdDebacleWasJustTheLatest_TheDrum.pdf
102.41 KB
2022_0706_GoogleShouldDeleteAbortionSearchQueriesToo_TheWashingtonPost.pdf
102.21 KB
2023_0124_Office of Public Affairs _ Justice Department Sues Google for Monopolizing Digital Advertising Technologies _ United States Department of Justice.pdf
98.85 KB
2023_0127_It’s the Perfect Time to Break Up Google’s Ad-Tech Monopoly.pdf
111.7 KB
2023_0503_Google Announces 8 New Top Level Domains Including One For Lawyers.pdf
117.25 KB
2023_0503_‘Power and predation_’ Advertising monopoly draws fire at Google _ Courthouse News Service.pdf
66.06 KB
2023_0623_We need to stop Google manipulating the digital ad market.pdf
102.47 KB
2023_0814_GoogleRequiredToRemoveAdsThatViolateTrademarks_IndianCourtRules_TechCrunch.pdf
291.98 KB
2023_0912_TheDOJantitrustTrialAgainstGoogleOverItsSearchDominanceBegins_NPR.pdf
275.89 KB
2023_0922_The Tragedy of Google Search_TheAtlantic.pdf
196.73 KB
2024_0117_IsGoogleGettingWorse_bevendorff_2024a.pdf
1.14 MB