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Reference Articles
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Name
Size
1974_0927_JudgementUnderUncertainty_Tversky_Kahneman.pdf
625.41 KB
2007_SocialExchangeHeuristic.pdf
114.3 KB
2010_0925_Rory Sutherland’s quiet behavioural revolution gives the status quo bias a nudge.pdf
75.61 KB
2011_0501_Recognition-BasedHeuristics.pdf
139.52 KB
2012_0615_Of2Minds_HowFastAndSlowThinkingShapePerceptionAndChoice_ScientificAmerican.pdf
106.29 KB
2014_0101_The-Power-of-Heuristics-2014–1_Antoinette Schoar.pdf
181.95 KB
2015_0202_MarketingSimplificationIsTheNewBlack_GreenBook.pdf
145.86 KB
2015_0615_WhatsWrongWithMarketingToday_Don Schultz.pdf
217.82 KB
2015_Heuristic_and_biases_Beyond_Tversky_Kahneman_1974_In_Eysenck_Groome_Ch_12.pdf
301 KB
2016_1215_8CognitiveBiasesThatWillDriveTheFutureOfMarketing_Forbes.pdf
142.01 KB
2017_0331_NeuroscienceConfirmsWeBuyOnEmotionJustifyWithLogicYetWeSellToMrRational-IgnoreMrIntuitive_InsightDemand.pdf
104.52 KB
2017_0417_TheBrainGlitchesAdvertisersUseToManipulateYouEveryDay_MarketingGrowth.pdf
354.14 KB
2017_0701HeuristicsMarketersUseToPersuadeConsumers_TheHand.pdf
560.21 KB
2017_1016_ThisYearsEconomicsNobelWinnerInventedToolThatsBothBrilliantAndUndemocratic_Vox.pdf
222.02 KB
2023_0217_A Brief History of Heuristics.pdf
335.63 KB
TheCognitiveBiasCodex_180_biases_by_JohnManoogianIII_b.png
207.99 KB