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Credibility Marketing
the most valuable asset of every company
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The Marketing Equation - M=eC
The Marketing Equation - M=eC
The 4 Basic Laws of Information
The Pedia Effect
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Simple Rules
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Reference Articles
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Name
Size
1955_0201_BehaviorialModelOfRationalChoice_MIT.pdf
321.16 KB
1974_JudgementUnderUncertainty_TverskyKahneman.pdf
117.04 KB
2000_CredibilityOfOnlineInformation_FlanaginMetzger.pdf
3.15 MB
2004_JudgmentsAndHeuristicsConcerningWikipedia_Lim.pdf
408.53 KB
2006_0419_InternetGrowingRoleInMajorMoments_Pew.pdf
260.67 KB
2007_0418_DevelopingUnifyingCredibilityFramework.pdf
318.74 KB
2008_0101_DigitalMediaAndYouth_UnparalleledOpportunityUnprecedntedResponsibility_MIT.pdf
127.47 KB
2008_Gayheart_MM_Handout.pdf
242.85 KB
2012_0513_HomoHeuristicus_LessIsMoreEffects_Gigerenzer.pdf
4.56 MB
2013_0723_CredibilityTrustOfOnlineInformationUseOfCognitiveHeuristics-Metzger-Flannigan(1).pdf
371.51 KB
2013_HeuristicsInTheUntamedInformationWorld_Materska.pdf
145.04 KB
2013_PublicPerceptionOfExpertCredibility.pdf
510.13 KB
2014_InformationHeuristicsOfInformationLiterate.pdf
250.63 KB
2014_InformationHeuristicsOfInformationLiteratePeople_Materska_2014_Slides.pdf
851.3 KB
2014_Social-Heuristic-Approaches-to-Credibility-Online_Metzger.pdf
172.15 KB
2015_0128_SocialMediaHasKilledConsumerTrust_SenseiMarketing.pdf
880.22 KB
