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Name
Size
 2016_0418_MarkRitson_BoatyMcBoatfaceProvesPublicWouldRratherHumiliateYourBrandThanEngage_MarketingWeek.pdf
192.08 KB
 2016_0920_CoalitionForBetterAdsDestinedForGloriousFailure_MarkRitson_MW.pdf
51.84 KB
 2016_0926_MarkRitson_FacebookErroneousVideoMetricsShowNoOneHasClueAboutDigital_MarketingWeek.pdf
334.2 KB
 2016_1122_Mark_Ritson_Facebook_should_hang_its_head_in_shame_for_measurement_errors_MarketingWeek.pdf
68.1 KB
 2017_0131_P&G’s Marc PritchardHasMadeBiggestMarketingSpeech.pdf
67.37 KB
 2017_0329_BrandSafetyScandalFaultOfGoogle_MarketingWeek.pdf
104.89 KB
 2017_0425_Mark Ritson_IlongForTheDeathOfMarketingCliches_MarketingWeek.pdf
90.46 KB
 2017_0503_Mark Ritson_MarketersObsessionWithDigitalComesWithAStingInItsTail_MarketingWeek.pdf
112.03 KB
 2017_0516_MarkRitson_ In the AI era it’s dig­i­tal ads that face disruption_MarketingWeek.pdf
117.3 KB
 2017_0613_Mark Ritson_Why can’t mar­keters see that dig­i­tal met­rics are bullshit_Marketing Week.pdf
146.27 KB
 2017_0726_MarkRitson_OnlyCrapMarketersMistakeStereotypesForSegments_MarketingWeek.pdf
246.98 KB
 2017_0802_Mark Ritson_ Mar­ket­ing debate is so polarised it’s hard to be sure of any­thing — Mar­ket­ing Week.pdf
167.03 KB
 2017_0815_MarkRitson_TheNationalLotteryFoundOutHowMoronicConsumersCanBe_MarketingWeek.pdf
216.19 KB
 2017_0913_Googles_lack_of_transparency_should_have_us_all_worried_MarketingWeek.pdf
84.42 KB
 2017_1004_MediaBuyingDeadlySinsAndWhyAgenciesAreTooLateToSaveTheirSouls_Marketing Week.pdf
176.16 KB
 2017_1012_VoiceSearchSpellsTroubleForBothBrandsAndRetailers_Marketing Week.pdf
157.64 KB
 2017_1205_WhyYouShouldFearTheDigitalDuopolyIn2018_MarkRitson_MarketingWeek.pdf
58.86 KB
 2018_0213_MarkRitson_UnileverThreatToPullAdvertisingFromFacebookAndGoogleIsFutile_MarketingWeek.pdf
135.29 KB
 2018_0307_Mark Ritson_MarketersAreCluelessAboutMediaEffectiveness_MarketingWeek.pdf
207.76 KB
 2018_0328_MarketersSilenceOnCambridgeAnalyticaSpeaksVolumes_MarketingWeek.pdf
89.2 KB
 2019_0124_RevenueIsLlousyMeasureOfSuccessForMostAdCampaigns_MarkRitson_MarketingWeek.pdf
181.49 KB
 2019_0730_CinemasComebackIsTaleWorthyOfTheBigScreen_MarkRitson_MarketingWeek.pdf
189.06 KB
 2022_0217_An ethnog­ra­phy of pricing_ How and why mar­keters should put up prices_MarketingWeek.pdf
179.85 KB
 2022_0321_Welcome to the new nor­mal, it’s the same as the old one_MarketingWeek.pdf
147.9 KB
 2022_0407_MarkRitson_Staying in Rus­sia is a state­ment of sup­port for Putin_MarketingWeek.pdf
132.81 KB