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Name
Size
 1996_BannerAdEffectiveness_1996_byHotwired_funnyBS.pdf
109.83 KB
 1997_0901_WhyAdvertisingDoesntWorkOnTheWeb.pdf
73.73 KB
 1997_AdvertisingDoesntWorkOnTheWeb.pdf
93.18 KB
 1999_0217_OnlineBannersAsEffectiveAsTV_BrandAwareness.pdf
117.24 KB
 1999_0503_OnlinePassesOutdoorIn1998.pdf
69.34 KB
 1999_TrafficGoingToVortals_Forrester.pdf
206.18 KB
 2000_0629_AdSpendingDoesn’tEqualBrandAwareness.pdf
120.66 KB
 2000_FutureOfOnlineMarketing.pdf
22.65 KB
 2000_NetAdsEffectsQuestioned.pdf
187.73 KB
 2000_OnlineAdRevenueSurges.pdf
50.9 KB
 2000_OnlineAdsForBranding.pdf
176.49 KB
 2000_PopUpsAreBrandSuicide.pdf
608 KB
 2001_0213_SearchEnginesBetterThanBanners.pdf
139.17 KB
 2001_0222_DoBannersAdsWordk_MSDW.pdf
112.72 KB
 2001_0308_InformationNotBannersAds.pdf
160.43 KB
 2001_0719_BannerAdEffectivenessStudy.pdf
58.81 KB
 2001_AOLbannerEfffectivenessStudy.pdf
435.74 KB
 2001_BannerAdEffectiveness_ResearchOLD.pdf
241.39 KB
 2001_BannerAdPlacementStudy.pdf
370.49 KB
 2001_CostComparisonWeb_Yellowpages.pdf
305.07 KB
 2001_DoesInternetAdsWork_MorganStanley.pdf
112.72 KB
 2001_SuperBowlVsBannerAds.pdf
74.42 KB
 2001_TextLinksAlternative2BannersAds.pdf
83.03 KB
 2002_IsBannerAdvEffectiveBrandBuild.ppt
1.02 MB
 2003_ModernHealthCare_OnlineRateCard.pdf
792.96 KB
 2003_Online Statistics.pdf
127.82 KB
 2004_0106_OnlineOvershadowsCarShows.pdf
96.62 KB
 2004_0115_InternetAdvertising’sCatch-22.pdf
110.92 KB
 2004_0209_InternetAd_Good_FortuneMagazine.pdf
79.99 KB
 2004_0326_OnlineAdvertisingLiftsSales_MediaPost.pdf
119.71 KB
 2004_0520_OnlineBigForTVandNewspapers_emarketer.pdf
91.82 KB
 2004_0526_OnlineAdsGrowth_emarketer.pdf
105.2 KB
 2004_0630_OnlineAdvertisingPoisedForDoubleDigitGrowth_MediaPost.pdf
119.24 KB
 2004_0702_PopUpsOnWayOut_emarketer.pdf
83.64 KB
 2004_0728_ViewThroughsBetterThanClickThroughs.pdf
99.37 KB
 2004_0729_MondayBestDayForPermissionEmail.pdf
104.11 KB
 2004_0920_NetAdvertisingSetsRecord_MSN.pdf
105.64 KB
 2004_1122_OnlineAdSurge_Statistics_BusinessWeek.pdf
144.29 KB
 2004_1227_OnlineGrowingFast_BusinessWeek.pdf
115.16 KB
 2004_TheProblemWithOnlineAdvertising.pdf
97.53 KB
 2005_0210_OnlineBoomingIn2004and2005.pdf
196.3 KB
 2005_0218_5%ofAllUSadSpendingOnlineIn2005.pdf
295.81 KB
 2005_0301_USadSpedingRose6.3%In2004.pdf
135.62 KB
 2005_0323_Online_PassesNewspapersYellowPages.pdf
100.62 KB
 2005_1023_OnlineSurpassesOutdoor_UK_Germany.pdf
130.84 KB
 2005_dc_decaderinonline_DoubleClick.pdf
1.01 MB
 2005_OnlineSurpassesOutdoor_UK.pdf
130.27 KB
 2006_0228_TotalUS_AdSpend_2005.pdf
63.94 KB
 2006_0530_record_online_ad_sp.pdf
178.81 KB
 2007_0720_WhenFewerClicksAreAGoodThing.pdf
70.26 KB
 2007_0816_DisplayCPMsDropping_NicheDoesWell.pdf
92.48 KB
 2007_OnlineAdvertising_GettingItRight.pdf
144.66 KB
 2009_0319_The end of the free lunch—again_TheEconomist.pdf
105.87 KB
 2009_0322_WhyAdvertisingIsFailingOnInternet_TechCrunch.pdf
145.04 KB
 2010_0518_LastMileOfMarketing-ListeningAtThePointOfNeed.pdf
22.69 KB
 2010_0810_GreatExpectations_HowAdvertisingForOriginalTVworksOnline.pdf
650.21 KB
 2011_GoldfarbTucker-intrusiveness.pdf
275.03 KB
 2011_MediaPost_SearchDisplayPlummetQ4.pdf
37.94 KB
 2011_OnlineBecomingVastWasteland_WPP.pdf
24.03 KB
 2012 Online Brand Adver­tis­ing Outlook.pdf
694.59 KB
 2012_0413_RedefineBrandLift_BS.pdf
47.46 KB
 2012_0524_WhyWebAdvertisingDoesntWork.pdf
83.44 KB
 2012_0708_BannerAdsDontWork_Microsoft.pdf
40.32 KB
 2012_0713_TheOnlineAdModelIsBroken_JafferAli.pdf
46.74 KB
 2012_0723_BlankAdsOutperformedRealAds_AdAge.pdf
247.74 KB
 2012_0817_UnlimitedInventoryLousyMetricsCheapenDigital.pdf
140.28 KB
 2012_0929_BotsDrive16percentOfUStraffic.pdf
131.69 KB
 2012_1008_InternetAdvertisingBrokenMustBeFixed.pdf
1006.61 KB
 2012_ChangingHowTheWorldSeesDigitalAdvertissing_comScore.pdf
3.15 MB
 2012_EconomicsOfOnlineAdvertising.pdf
832.77 KB
 2013_0319_Meet the Most Sus­pect Pub­lish­ers on the Web_Adweek.pdf
256.33 KB
 2013_0319_MostSuspectOnlinePublishers.pdf
226.8 KB
 2013_0402_This Com­pany Alleges A Huge Por­tion Of Online Adver­tis­ing Is Based On Fraud_BusinessInsider.pdf
132.64 KB
 2013_0411_AdvertisingOnTheInternetIsFailing-CauseAndResult.pdf
162.33 KB
 2013_0413_The 7 biggest prob­lems online mar­keters will face in the next 5 years CIO.pdf
160.79 KB
 2013_0416_DigitalAdvertisingBlowsPastAllOthersExceptTV.pdf
152.76 KB
 2013_0423_lewis_rao_NearImpossibilityOfMeasuringReturnsToAdvertising.pdf
678.62 KB
 2013_0501_DoConsumersReallyWantToBeInterruptedOnline.pdf
429.51 KB
 2013_0504_ConsumersThinkOnlineMarketingDoesntWork_SiliconValleyBusJournal.pdf
25.87 KB
 2013_0611_PardonTheInterruption_WillFutureConsumersHavePatienceForAds.pdf
147.12 KB
 2013_0613_Adobe study finds only 8% pay atten­tion to online ads_AdNews.pdf
118.42 KB
 2013_0613_WebDisplayAdsOftenNotVisible-WSJ.pdf
387.58 KB
 2013_0614_DisconnectConsumersMarketers_NewMedia&Marketing.pdf
355.66 KB
 2013_0628_ViewabilityBenchmarksShowMoreThanHalfAdsAreNotInView_comScore.pdf
526.54 KB
 2013_0701_Email Is Crush­ing Twit­ter, Face­book for Sell­ing Stuff Online_Wired.pdf
208.89 KB
 2013_0814_TheInternet’sOriginalSin_TheAtlantic.pdf
424.07 KB
 2013_0821_AdblockingIncreasing_Forbes.pdf
58.56 KB
 2013_0902_TheInternetsNextVictim_Advertising_Salon.pdf
100.92 KB
 2013_0903_OverOneFIfthUseAdblockingSoftware_ItsBeginningToHurt.pdf
121.15 KB
 2013_0905_AdvertisersSecondOnlyToHackersOnline.pdf
181.1 KB
 2013_0923_Bots Infect­ing Nearly Half of Web Traf­fic, Per Report _ Adweek.pdf
77.03 KB
 2013_1113_DisplayAdvertisingClickthroughRates.pdf
187.58 KB
 2013_1127_DeclineOfInternetAdvertising.pdf
82.13 KB
 2013_1210_ViralAdsDontTranslateToSales.pdf
104.79 KB
 2014_0108_10OnlineAdvertisingDefinitions.pdf
161.68 KB
 2014_0109_OnlineAdvertisingIsBroken_EconomstGroup.pdf
171.3 KB
 2014_0116_CiscoStudy_80PercentOfConsumersUseInternetForPurchasingDecisions_BulldogReporter.pdf
44.46 KB
 2014_0117_The Ris­ing Cost of Attention_HarvardBusinessSchool.pdf
737.97 KB
 2014_0309_WhatYouThinkYouKnowAboutTheWebIsWrong_Time.pdf
117.27 KB
 2014_0410_Internet Ad Rev­enue Hits $42B_SurpassesTV_Mediapost.pdf
92.54 KB
 2014_0613_DangerousQuestion_DoesInternetAdvertisingWorkAtAll_The Atlantic.pdf
693.75 KB
 2014_0617_OnlineAdvertisingEffectiveness_ForLargeBrandsOnlineAdsMayBeWorthless_Slate.pdf
197.01 KB
 2014_0617_WeHaveNoIdeaIfOnlineAdsWork_Slate.pdf
170.98 KB
 2014_1017_SnapChat_AddsAds_Adweek.pdf
61.44 KB
 2015_0408_OnlineJournalismCantPayForItself_MichaelWolff.pdf
263.39 KB
 2015_0421_DisplayAdvertisingClickthroughRates_Update.pdf
297.06 KB
 2015_0616_The25BillionDollarDelusion_AdContrarian.pdf
105.56 KB
 2015_1015_OnlineAdIndustry-WeMessedUp-WithTooManyInvasiveAds_Consumerist.pdf
368.53 KB
 2015_1211_TheEndOfInternetAdvertisingAsWeveKnownIt_DocSearls_MITReview.pdf
6.76 MB
 2015_HowTheMadMenLostThePlot_FT.pdf
1.07 MB
 2015_Internet advertising_ Seg­ment data insight­s_2015-2019_ PwC.pdf
363.88 KB
 2015_internet-advertising-by-growth-and-scale.pdf
138.27 KB
 2015_internet-advertising-key-insights-at-a-glance.pdf
96.56 KB
 2016_0420_The Social Cost of Bad Online Marketing_HBR.pdf
2.76 MB
 2016_0602_ClickbaitAds_HowAdTechIsDestroyingTheWeb_Kalkis.pdf
292.82 KB
 2016_0726_MarketersContinueToWasteMoneyAsOnly9%OfDigitalAdsAreViewedForMoreThanAsecond_MarketingWeek.pdf
90.18 KB
 2016_0930_EffectivenessOfOnlineAdvertisingIsADelusion_Medium.pdf
109.92 KB
 2016_Google End Of The Online Adver­tis­ing Bubble.pdf
929.77 KB
 2017_0130_BannersHave99ProblemsAndAClickAintOne_MarketingInsiderGroup.pdf
605.93 KB
 2017_0312_How Face­book and Google changed the adver­tis­ing game_theConversation.pdf
199.36 KB
 2017_0327_OnlineAdvertisingIsCorruptAtItsCore_AdContrarian.pdf
187.78 KB
 2017_0413_ReasonsBehindUnileverMarketingCuts_MarketingWeek.pdf
1.7 MB
 2017_0516_MarkRitson_In the AI era, it’s dig­i­tal ads that face disruption_MarketingWeek.pdf
308.54 KB
 2017_0727_P&G_CutsMoreThan$100MillionInLargelyIneffectiveDigitalAds_WSJ.pdf
268.21 KB
 2017_0802_Mark Ritson_ Mar­ket­ing debate is so polarised it’s hard to be sure of any­thing — Mar­ket­ing Week.pdf
167.01 KB
 2017_0925_Finding Brand Suc­cess In The Dig­i­tal World_Forbes.pdf
93.04 KB
 2018_0118_SomethingDoesntAdUpAboutAmericanAdvertisingMarket_TheEconomist.pdf
183.11 KB
 2018_0131_TacklingInternetsCentralVillain_TheAdvertisingBusiness_NYTimes.pdf
168.88 KB
 2018_0301_P&G_ContendsTooMuchDigitalAdSpendingIsWaste_WSJ.pdf
259 KB
 2018_0307_Give Con­sumers The Ads They Want_Forbes.pdf
150.89 KB
 2019_0220_U.S.DigitalAdSpendWillSurpassOfflineIn2019_Adweek.pdf
109.69 KB
 2019_0731_The45MostImportantAdvertisingStatisticsOf2019.pdf
167.38 KB
 2021_0215_How Many Ads Do We See A Day_2021 Daily Ad Expo­sure Revealed.pdf
142.55 KB
 2021_0219_What Dig­i­tal Adver­tis­ing Gets Wrong_HarvardBusinessReview.pdf
118.18 KB
 2021_0301_GlobalAdRevenueShares_eMarketer.jpg
111.27 KB
 2022_0101_How Many Ads Do We See a Day_2022_Siteefy.pdf
258.5 KB
 2022_0415_as-the-cookie-crumbles-three-strategies-for-advertisers-to-thrive_McKinsey.pdf
142.6 KB
 2023_0116_Digital Ads Don’t Work and Soon, the Façade Will Implode.pdf
196.52 KB
 2023_0211_Why Are You See­ing So Many Bad Dig­i­tal Ads Now_NYTimes.pdf
116.58 KB
 2023_0719_HowToOvercomeSignalLossInDigitalMarketingCampaigns_Forbes.pdf
89.42 KB
 Dig­i­tal Ad Spend­ing World Wide 2018–2013_Emarketer.jpg
131.2 KB