Menu

Reference Articles

Home
Name
Size
 2014_0501_OnlineAdvertisingIsSuspect_w20171.pdf
263.35 KB
 2015_MeasuringTheEffectsOfAdvertising_TheDigitalFrontier.pdf
358.54 KB
 2015_TheUnfavorableEconomicsOfMeasuringAdvertisingROI.pdf
197.85 KB
 2016_0529_MarketersReactionToSearchAdsDontWork.pdf
300.79 KB
 2017_0330_Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results_NYTimes.pdf
146.75 KB
 2019_0120_TheCaseAgainstBehavioralAdvertisingIsStackingUp_TechCrunch.pdf
93.59 KB
 2019_0604_NewStudyShowsTargetingDoesntWorkThatWell_Techdirt.pdf
85.92 KB
 2019_1106_TheNewDotComBubbleIsHere_ItsCalledOnlineAdvertising_TheCorrespondent.pdf
363.4 KB
 2019_1118_The (non)sense of online advertising_ when the num­bers don’t add up — The Correspondent.pdf
397.64 KB
 2020_0422_Digital Ads Don’t Work and Every­one Knows It.pdf
229.12 KB
 2020_1019_DespiteClaimsThatMoreTargetingMeansMoreRelevantAds_Nope-Here’sProof_Forbes.pdf
109.06 KB
 2021_0102_When Big Brands Stopped Spend­ing On Dig­i­tal Ads Noth­ing Happened_Forbes.pdf
216.24 KB
 2021_0219_Digital Ads Don’t Work and Soon, the Façade Will Implode_MarketingInsiderGroup.pdf
213.6 KB
 2021_0602_Why the inter­net can sur­vive with­out ads — BBC Sci­ence Focus Magazine.pdf
154.61 KB
 2021_0902_Economists ask, Does adver­tis­ing actu­ally work_ — The Fix.pdf
274.91 KB
 2023_0116_Why adver­tis­ing often doesn’t work, any­more — Square Holes — Mar­ket Research Aus­tralia and Cul­tural Insight.pdf
78.11 KB
 2023_0210_Online adver­tis­ing is dead. Good riddance_FastCompany.pdf
76.84 KB
 2023_0223_Digital Ads Don’t Work and Every­one Knows It_MarketingInsiderGroup.pdf
201.98 KB