Menu

Reference Articles

Home
Name
Size
 2008_TrustEconomy.pdf
218.35 KB
 2009_0612_WhoControlsYourMessage.pdf
63.46 KB
 2009_0630_CallingBullshitOnSocialMedia.pdf
77.86 KB
 2009_SocialApproach.ppt
4 MB
 2010_0302_IsConsumerTrustWaning.pdf
47.11 KB
 2010_0303_TheProblemWithSocialMedia.pdf
136.96 KB
 2010_0617_+++AOLdumpsBebo.pdf
76.97 KB
 2010_0709_TeenLoveOfFacebookWaning_SocialTimes.pdf
119.54 KB
 2010_0812_RethinkingTheValueOfSocialMedia.pdf
69.01 KB
 2010_0915_YouCanStopTheSocialMediaHype.pdf
82.7 KB
 2010_0925_Digg DeclineByTheNumbers_Mashable.pdf
152.34 KB
 2010_0928_ManySocialNetworkersHappLurk_CNN.pdf
85.83 KB
 2010_0928_SocialMediaWaning_Forrester.pdf
38.29 KB
 2010_0929_Forrester_SocialMediaWaning.pdf
111.87 KB
 2010_0930_SocialMediaHabitsReachingPlateau_Warc.pdf
20.63 KB
 2010_1221_How to Avoid the Great Social Media Crash of 2011.pdf
51.42 KB
 2010_CrowdSourcingMayNotBeTheWisestThingToDo.pdf
181.26 KB
 2010_Pros_Cons_Social_Marketing_TRUSTe.pdf
139.28 KB
 2011_0201_SocialMedia_WhatConsumersWant_WhatMarketersThinkConsumersWant_IBM.pdf
204.87 KB
 2011_0321_Pepsi_SocialMediasMassiveFailure_AdContrarian.pdf
94.42 KB
 2012_0301_Going_Global_Social_World_Adobe.pdf
178.79 KB
 2012_0924_PurchasePathOnlineBuyers_Forrester.pdf
279.38 KB
 2012_0924_SocialMediaTacticsNotMeaningfulSalesDrivers_Forrester.pdf
66.06 KB
 2013_0115_BrandsTry2CrackSocialConversation_FastCompany.pdf
358.42 KB
 2013_0418_51%ConsumersDon’tWantBrandsListeningToThemInSocialMedia_FreshNetworks London.pdf
98.71 KB
 2013_0617_SocialMediasAdvertisingProblem_IMHO.pdf
210.27 KB
 2013_1129_OldWaysOfSocialMediaMarketingAreBroken_Forbes.pdf
69.9 KB
 2013_1228_2014-TheYear­So­cial­Me­di­a­Come­sCrash­ing­Back­ToEarth_New Media and Marketing.pdf
179.2 KB
 2013_ConsumersVsMarketers_SocialMedia.jpg
1.36 MB
 2013_TwoOfThreeMarketersDoubtFacebookEffectiveness.pdf
24.64 KB
 2014_0115_TheDecliningValueOfSocialMedia_iMedia.pdf
166.53 KB
 2014_0415_Priceline CEO Face­book And Twit­ter Are Use­less For Ads_BusinessInsider.pdf
161.84 KB
 2014_0415_PricelineGetResultsFromGoogle_NotSoMuchFromSocial.pdf
58.24 KB
 2014_0416_FiveBrandsThatWereForcedToApologize_iMedia.pdf
234.44 KB
 2014_0429_FacebookTwitterDismalEngagementStats_Forrester.pdf
118.47 KB
 2014_0524_45daysToCreateOneTweet_BusinessInsider.pdf
198.24 KB
 2014_0623_AmericansSaySocialMediaHasLittleEffectOnPurchases_Gallup.pdf
165.64 KB
 2014_0929_ConsumersDon’tWantToBeYourBFFinSocialTheyWantHelp_AdAge.pdf
121.48 KB
 2014_1009_SocialMediaStillHasLittleMarketingImpactInHollywood_CIO.pdf
140.26 KB
 2014_WhyMarketersShouldKeepSendingYouE-mails_McKinsey.pdf
233.28 KB
 2015_0128_SocialMediaHasKilledConsumerTrust_SenseiMarketing.pdf
164.17 KB
 2015_0402_NoMoreScialMedia_JustAdvertising_AdAge.pdf
94.84 KB
 2015_0504_ArePeopleTurningOffSocialMedia_DigitalTrends.pdf
108.95 KB
 2015_0521_ProtectYourFirmFromThe12RisksOfSocialMedia_Forbes.pdf
201.82 KB
 2015_0806_TimeToSeparateSociaFromMedia_Forrester.pdf
123.79 KB
 2015_0821_BurnItDownStartFromScratchAndBuildSocialMediaStrategyThatWorks.pdf
270.05 KB
 2015_0824_Augie Ray, can we admit now that social media mar­ket­ing is dead_without bullshit.pdf
197.34 KB
 2015_0825_BrandsUsingSocialMediaMoreThanEver_UsersIgnoringThemMoreThanEver_Fortune.pdf
155.32 KB
 2015_0825_InstagramTwitterPinterestUsersIgnoreTheAds_Fortune.pdf
155.45 KB
 2015_0909_To be pre­cise, Social Media Mar­ket­ing is just mostly dead — with­out bullshit.pdf
116.54 KB
 2015_1006_Facebook ‘a waste of time’, say entrepreneurs_Telegraph.pdf
252.21 KB
 2015_BeAfraidOfTheMarketingGospel.pdf
1.62 MB
 2015_Don’t Get Burned by the Social Media Dis­ap­pear­ing Act_CMI.pdf
100 KB
 2017_0317_SocialMediaFailingExpectations_MarketingWeek.pdf
139.53 KB
 2017_0324_CleanUpToxicWasteOrBetAgainstGoogleAndFacebook_Forbes.pdf
82.2 KB
 2018_0418_Mark Ritson_ WetherspoonsDitchingSocialMediaIsBrandLeadershipAtItsBest_MarketingWeek.pdf
118.49 KB
 2018_0510_WhatsWrongWithTodaySocialMediaAds_MarketbeamIO.pdf
186.37 KB
 2018_0531_TeensSociaMedia&Technology_PewResearchCenter.pdf
319.19 KB
 2021_0626_Why biol­o­gists like Carl Bergstrom are warn­ing that social media is a risk to humanity_Vox.pdf
86.65 KB
 2021_1003_Facebook Knows Insta­gram Con­tributes to Eat­ing Dis­or­ders, Sui­ci­dal Thoughts_BusinessInsider.pdf
92.97 KB
 2021_1025_My daugh­ter was dri­ven to sui­cide by social media. It’s time for Face­book to stop mon­e­tiz­ing misery_TheWashingtonPost.pdf
69.29 KB
 2021_1029_How to Fix Social Media — WSJ.pdf
524.62 KB