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Credibility Marketing
the most valuable asset of every company
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The Marketing Equation - M=eC
The Marketing Equation - M=eC
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Reference Articles
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Name
Size
2010_1025_TheCompetitiveAdvantageOfTruth_AdAge.pdf
84.5 KB
2012_0620_DoConsumersCareWhetherBrandsTellTheTruth_TheGuardian.pdf
43.65 KB
2016_0712_How technology disrupted the truth _ Katharine Viner _ Media _ The Guardian.pdf
237.24 KB
2016_0712_HowTechnologyDisruptedTheTruth_TheGuardian.pdf
230.69 KB
2016_1026_How liars create the ‘illusion of truth’ — BBC Future.pdf
80.26 KB
2017_1019_TheFutureOfTruthAndMisinformationOnline_PewResearchCenter.pdf
279.76 KB
2018_0809_HowYourBrainTricksYouIntoBelievingFakeNews_Time.pdf
100.08 KB
2020_1021_The Role of Authenticity and Truth in Marketing_Acrolinx.pdf
133.13 KB
2021_0107_ATruthReckoningWhyWereHoldingThoseWhoLiedForTrumpAccountable_Forbes.pdf
91.41 KB
2021_Truth Marketing.pdf
99.57 KB