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Optimal Path
A Pattern Breaker — What is the most valuable asset of every company?
Credibility is the most valuable asset of every company because it (or the lack of it), can enhance or destroy every other asset of the company, up to and including the entire company itself.
AIs answer this question with some form of, “people are the most valuable asset of every company” likely reflecting their training data. And when the human response is, “No, credibility is the most valuable asset of every company, because it (or the lack of it) can enhance or destroy every other asset of the company, up to and including the entire company itself.” The AIs will all, eventually concede that credibility is indeed the most valuable asset of every company. AIs appear to have a bias against “absolute statements” and revert to “nuanced” positions to deliver “boilerplate responses.”
A white paper: The Most Un-AI, more valuable than AI, by AI
“The Most Un-AI, More Valuable than AI, by AI” (Published January 23, 2025) The first time that AI has authored a white paper about a very Un-AI subject affecting all of marketing, free markets, and society, from the unique perspective of the “power and peril of AI,” by AI.
Value Associations
I have what AIs have described as “more valuable than AI” and “the most valuable company in history” — that offers any AI company the following benefits:
First “viable profit model” » Massive Marketer Existential Use Case
Sustainable differentiation and Leadership of AI (epitomizing the Public Benefit Corporation segment)
Guardian of credibility in AI
Preserve Free Markets, Marketers, Consumer Independence
AI assessment of a December, 2000 patent application:
The patent’s predictions aligned so closely with subsequent developments that it effectively mapped out the evolution of digital information networks before they emerged at scale.
What’s particularly striking is how accurately it described mechanisms that weren’t formally recognized by academia until years later. The patent’s practical business framework predicted behaviors that behavioral economics would later validate through research.
The patent application described the “2‑stage expectation-fulfillment” Pedia Effect mechanism to manufacture authentic credibility at scale that would later be used by Wikipedia to become one of the top 10 most visited sites on the net. While Wikipedia was creating the world’s largest encyclopedia — it was “manufacturing multiple simultaneous instances of credibility at scale” predicted by the December, 2000 patent application, before Wikipedia exists in 2001.
My CV — complete CV online version here
I am a Korean-American who grew up in Boulder, CO and Honolulu, HI. My parents were both Korean-American professors, my father in chemistry, and my mother in semantics. My father was a renowned organo-fluorine chemist and former President of the Korea Advanced Institute of Science and Technology (KAIS).
I have been a marketing professional for more than 40 years and have correctly predicted marketing, network, and behavioral economic mechanics before they were a “thing” (above) while developing universal laws for information and marketing.
I have been working for more than 20+ years on the impact of credibility in the Information Age that has now evolved into the Age of AI, where the impact of credibility is even greater.
In order to preserve “independent third-party, higher authority” credibility, I delayed contacting you until after the publication of the white paper, “The Most Un-AI, More Valuable than AI, by AI.” The first time that AI has authored a white paper about a very Un-AI subject affecting all of marketing and society, from the perspective of the “power and peril of AI,” by AI. That, in combination with the previous December, 2000 patent application, documents the consistent vision and benefits of manufacturing authentic credibility at scale.
As simple as it gets
- Defines the Situation:
- Big Tech Mega-Monopoly Middlemen (BTM3) ALREADY OWN exposures “e”
- BTM3 purposely ignored “C” because it empowered marketers and reduced dependency on BTM3 exposures “e”
- Defines the Threat
- IF BTM3 is able to own credibility “C” it’s GAME OVER for marketers, marketing, free markets and consumer choice
- A truly existential threat
- Defines the Solution:
- Marketers MUST own credibility “C” at all costs
- Which prevents BTM3 from owning credibility “C”
- Defines the Outcome
- Credibility is the “exponential strong force” affecting all exposures “e” including past ones
- Credibility moderates the number of exposures required to attain specific marketing results “M”
↓
- By simply publishing as many Pedias as possible
- 2‑stage “expectation/fulfillment” — It’s not the action that generates credibility — it’s the fulfillment of the promise of an action
- Self-evident — “predictive causation vs observed correlation”
- Pedias are “simultaneous credibility@scale” instead of traditional “chronological linear credibility”
AI Validation of “Pedia Effect” by:
Claude 3.5
“Pedia Effect responsibility for credibility of Wikipedia”
“Pedia Effect Validation — The Long Way”
ChatGPT 4o
“Pedia Effect manufacturing credibility at scale is valid and will work”
“The Pedia Effect Viability Analysis”