Truth and Credibility
- For individual marketer “(encyclo)Pedias”
- Truth — the most truthful marketing information
- Consumers will always want the most truthful high-value information they can get about the products and services they want to buy.
- Marketers create individual comprehensive independent third-party Pedia platforms containing guaranteed truthful information about marketer’s products, services, and companies to be delivered at the consumer’s PON.
- The Pedia platform is radically truthful, transparent, and radically consumer service-oriented — with published, consumer enforcement-engagement standards.
- All information provided by marketers is subject to consumer enforcement-engagement where “anyone, anywhere, anytime may object to anything” (A4) stated by a marketer on the platform, at which point that marketer must “substantiate, modify, or pull” (SMP) that information.
- The Pedia platform brand provides the most organic, powerful, and proven independent third-party credibility perception of all information platform brands.
- Credibility — an “(encyclo)Pedia” brand that organically creates the “independent third-party, higher authority” perception and taxonomy in consumers’ minds
- The perception is powerful and reinforced by the standards-setting structure (truth from marketers) with consumer-enforcement
- The proven “(encyclo)Pedia” brand is sustainable
- Truth — the most truthful marketing information
- PediaNetwork®
- Aggregating individual marketer Pedias into a single, consumer point-of-need PediaNetwork® platform creates “network effects” that cannot be duplicated by any single company site
- Ensures a distributed, diverse marketplace where all constituents are rewarded equally without the concentration of power in yet another monopoly
- Democratized consumer and marketer control of the platform
- Maximum self-interest and free-market preservation motivation
- The PediaNetwork® platform is an increasing returns model that gets more powerful over time
- The PediaNetwork® will utilize “machine learning” (ML), “responsible AI” (RAI), “lightweight blockchain w/smart contracts,” as well as AI-driven chatbots for consumer interactions and security
- Why will consumers and marketers participate?
- Consumers will participate motivated by Truth, Convenience, and to make a Difference
- Because consumers will always want truthful independent third-party information about all the products and services they buy delivered at their point of need (on-demand) — truthful information is getting rarer
- Consumers hate interruption-based ads
- To create and control the most powerful marketing platform in history where motivated consumers can change the world for the better
- Consumers will participate motivated by Truth, Convenience, and to make a Difference
- Marketers will participate -
- Because it makes everything they have already done or will do — work better
- Because the more consumers believe marketers — profits increase
- Because it is the best opportunity to regain the power and influence over their customers that marketers ceded to the Big Tech mega-monopolies over the past 20 years
- To regain control of their own destinies
- Complete brand safety — content never leaves marketer control
- Zero fraud
- No risk
- To create and control the most powerful marketing platform on the Internet
- The PediaNetwork® is the only thing powerful enough to defend marketers from the existential threat of AI-driven personal assistants that choose for consumers and eliminate marketers from the process
- Marketers are in a “perfect storm” of their own making. Surveillance-targeted ads may be severely curtailed or prohibited, the major SBT platforms are facing unprecedented pressure from governments worldwide, ad tech fraud is costing marketers 30% of their budgets, and now AI-driven consumer personal assistants threaten to cut marketers out of the choosing/buying process altogether. Marketers need to regain control in the marketplace, “to have a dog in the fight” in the form of a powerful, consumer PON marketing platform that marketers and consumers control together
- Marketers will participate -
The Ultimate Secret Sauce
- Since the PediaNetwork is the “unknown” in such a powerful disruptive marketing force, it’s important to know that, we provide everything UPFRONT. We provide the Pedia Credibility Algorithm, the Pedia®/PediaNetwork® brands, the standards and the rules. Just like a “franchise.”
- All fulfillment and performance is by the marketers - and there are only 2 steps — Create comprehensive truthful company encycloPedias and engage with consumers enforcement of SSO rules. Marketers control their own destinies in their own self-interest.
- Marketers now have the powerful solutions to all of the existential and not-so-existential problems they currently face and will likely face in the future.
- Everything everybody wants.
- Taking back the Power — To Change the World — The Final Evolution of Marketing.