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Bob Garfield — is a promi­nent com­men­ta­tor and ana­lyst of adver­tis­ing and mar­ket­ing. For 25 years, his weekly AdReview in Adver­tis­ing Age eval­u­ated, vet­ted, parsed, decon­structed and offered uncanny prog­nos­ti­ca­tions for thou­sands of ads from hun­dreds of agen­cies world­wide based on such cri­te­ria as strat­egy, com­mu­ni­ca­tion, taste, ethics, brand rel­e­vance, cul­tural rel­e­vance and crafts­man­ship. Over the past decade, he has also famously — and pre­sciently — chron­i­cled the dig­i­tal rev­o­lu­tion, cul­mi­nat­ing in his land­mark 2009 book, The Chaos Sce­nario. His pre­vi­ous mar­ket­ing book, the 2003 man­i­festo on adver­tis­ing And Now a Few Words from Me, is pub­lished in eight lan­guages. His book, Can’t Buy Me Like, co-authored with Doug Levy, was pub­lished in March 2013.

The Chaos Sce­nario, 2009
The Human Ele­ment — TEDx­Nashville, 2012

Bob Hoff­man — Bob Hoff­man is The Ad Con­trar­ian, an author, speaker, and part­ner in Type A Group, a con­sul­tancy to agen­cies and mar­keters. He has writ­ten five books about adver­tis­ing, which have all been Ama­zon #1 best sell­ers. Bob’s “The Ad Con­trar­ian” blog, was named one of the world’s most influ­en­tial adver­tis­ing and mar­ket­ing blogs by Busi­ness Insider. Bob was pre­vi­ously Chairman/CEO of Hoffman/Lewis adver­tis­ing, one of the West’s largest inde­pen­dent adver­tis­ing agen­cies. He was for­merly CEO of MOJO USA and pres­i­dent and cre­ative direc­tor of Allen & Dor­ward. Bob has cre­ated adver­tis­ing for McDon­ald’s, Toy­ota, Shell, Nes­tle, Chevro­let, Pep­sico, Bank of Amer­ica, AT&T, and more com­pa­nies than he cares to remem­ber. Bob’s 2017 book, Bad­Men: How Adver­tis­ing Went From A Minor Annoy­ance To A Major Men­ace, dis­cussed the dan­gers of “sur­veil­lance mar­ket­ing” two years before Shoshana Zubof­f’s The Age of Sur­veil­lance Cap­i­tal­ism: The Fight for a Human Future at the New Fron­tier of Power.

World Fed­er­a­tion of Adver­tis­ers April, 2017 — Bob Hoff­man — Adtech
Adver­tis­ing Week Europe 2014 — Bob Hoff­man — The Golden Age of Bullshit

Clay Shirky — An Amer­i­can writer, con­sul­tant and teacher on the social and eco­nomic effects of Inter­net tech­nolo­gies. He teaches New Media as an asso­ciate teacher[3] at New York Uni­ver­si­ty’s (NYU) grad­u­ate Inter­ac­tive Telecom­mu­ni­ca­tions Pro­gram (ITP). His columns and writ­ings have appeared in Busi­ness 2.0, the New York Times, the Wall Street Jour­nal, the Har­vard Busi­ness Review and Wired.

TED Talks — Insti­tu­tions vs Col­lab­o­ra­tion — July 14, 2005
Web 2.0 Expo — It’s Not Infor­ma­tion Over­load, It’s Fil­ter Fail­ure — Sep­tem­ber 19, 2008

Cory Doc­torow  — A sci­ence fic­tion author, activist, jour­nal­ist, and blog­ger — the edi­tor of Plu­ral­is­tic and the author of young adult nov­els like Lit­tle Brother and Home­land and nov­els for adults like Attack Sur­face and Walk­a­way, as well as non­fic­tion books like How to Destroy Sur­veil­lance Cap­i­tal­ism. He is the for­mer Euro­pean direc­tor of the Elec­tronic Fron­tier Foun­da­tion and co-founded the UK Open Rights Group. Doc­torow believes that copy­right laws should be lib­er­al­ized to allow for the free shar­ing of all dig­i­tal media.

What is Sur­veil­lance Cap­i­tal­ism and How Do We Stop It? — May 27, 2021
It’s Monop­o­lies, Not Sur­veil­lance — Octo­ber 10, 2020

David “Doc” Searls — is an Amer­i­can jour­nal­ist, colum­nist, and blog­ger. He is a co-author of The Clue­train Man­i­festo, author of The Inten­tion Econ­omy: When Cus­tomers Take Charge, Edi­tor-in-Chief of Linux Jour­nal, a fel­low at the Cen­ter for Infor­ma­tion Tech­nol­ogy & Soci­ety (CITS) at the Uni­ver­sity of Cal­i­for­nia, Santa Bar­bara, and an alum­nus fel­low (2006–2010) of the Berk­man Cen­ter for Inter­net & Soci­ety at Har­vard Uni­ver­sity dur­ing which he launched and led Pro­jectVRM. Thomas L. Fried­man calls Doc “one of the most respected tech­nol­ogy writ­ers in America.”

TEDx Talks — The Story isn’t the Whole Story — Sep­tem­ber 8, 2018
Cus­tomer-Cen­tric Mar­ket­ing — July 21, 2021

Eli Pariser — is an author, activist, and entre­pre­neur focused on mak­ing tech­nol­ogy and media bet­ter serve democ­racy. Exec­u­tive direc­tor of MoveOn.org in 2004, where he helped pio­neer the prac­tice of online cit­i­zen engage­ment. Co-founder of Upwor­thy, a web­site for mean­ing­ful viral con­tent, and Avaaz, a large, global cit­i­zen’s orga­ni­za­tion. Author of best­selling book, The Fil­ter Bub­ble: What the Inter­net Is Hid­ing from You, where he intro­duced the term “fil­ter bub­ble” to the lexicon.

TED Talks — Beware Online Fil­ter Bub­bles — May 2, 2011
TED Talks — What Oblig­a­tions Do Social Media Plat­forms Have to the Greater Good? — Decem­ber 4, 2019

Maciej Ceglowski — Maciej Cegłowski is a Pol­ish-Amer­i­can web devel­oper, entre­pre­neur, speaker, and social critic, based in San Fran­cisco, Cal­i­for­nia. He is the owner of the book­mark­ing ser­vice Pin­board, which he calls a social book­mark­ing site for intro­verts. He estab­lished Pin­board in 2009 after leav­ing Yahoo. He had been impressed by ini­tial ver­sions of the book­mark­ing ser­vice Deli­cious, which Yahoo had bought. In these two videos Maciej talks about the dan­gers of sur­veil­lance and data that is stored forever.

Beond Teller­rand 2014 — The Inter­net with a Human Face
Strata­Hadoop 2015 — Haunted by Data

Rana Forooharis Global Busi­ness Colum­nist and an Asso­ciate Edi­tor at the Finan­cial Times, based in New York. She is also CNN’s global eco­nomic ana­lyst. Her book, “Mak­ers and Tak­ers: The Rise of Finance and the Fall of Amer­i­can Busi­ness” (Crown), about why the cap­i­tal mar­kets no longer sup­port busi­ness, was short­listed for the Finan­cial Times McK­in­sey Book of the Year award in 2016. Foroohar spent 6 years at TIME, as an assis­tant man­ag­ing edi­tor and eco­nomic colum­nist and 13 years at Newsweek, as an eco­nomic and for­eign affairs edi­tor and a for­eign cor­re­spon­dent cov­er­ing Europe and the Mid­dle East. She was awarded the Ger­man Mar­shall Fund’s Peter Weitz Prize for transat­lantic report­ing and received awards and fel­low­ships from insti­tu­tions such as the Johns Hop­kins School of Inter­na­tional Affairs and the East West Center.

INET — Novem­ber 13, 2019 — Don’t Be Evil. Rana Foroohar on Big Tech.

Ray Dalio is Founder, Co-Chair­man and Co-Chief Invest­ment Offi­cer of Bridge­wa­ter Asso­ciates. He started Bridge­wa­ter out of his two-bed­room apart­ment in New York in 1975 and under his lead­er­ship, the firm has grown into the fifth most impor­tant pri­vate com­pany in the US accord­ing to For­tune Mag­a­zine and the largest hedge fund in the world. He’s also the author of the #1 New York Times Best­seller Prin­ci­ples: Life and Work.

Ted — Sep­tem­ber 6, 2017 — How to build a com­pany where the best ideas win (rad­i­cal truth and rad­i­cal transparency).
Bridge­wa­ter Asso­ciates — Feb­ru­ary 10, 2020 — Explor­ing Par­a­digm Shifts

Richard Edel­man — is the founder and Pres­i­dent of Edel­man PR, the world’s largest PR firm.  For more than half a cen­tury Edel­man has been a cre­ative and thought leader. Edel­man was the first firm to apply pub­lic rela­tions to build­ing con­sumer brands, invented the media tour; cre­ated lit­i­ga­tion and envi­ron­men­tal PR; was the first to use a toll-free con­sumer hot­line, and the first to employ the Web in cri­sis man­age­ment. Edel­man is the pub­lisher of Edel­man’s Trust Barom­e­ter® the firm’s annual sur­veys that gauge atti­tudes about the state of trust in busi­ness, gov­ern­ment, NGOs and media across 23 countries.

2024 Trust Barom­e­ter Summary
2023 Trust Barom­e­ter Summary
2022 Trust Barom­e­ter Summary
2021 Trust Barom­e­ter Summary
2020 Trust Barom­e­ter Summary
2019 Trust Barom­e­ter Summary
2018 Trust Barom­e­ter Summary
2017 Trust Barom­e­ter Summary
2016 Trust Barom­e­ter Summary
2015 Trust Barom­e­ter Summary

Scott Gal­lowayis a Pro­fes­sor of Mar­ket­ing at NYU Stern School of Busi­ness where he teaches Brand Strat­egy and Dig­i­tal Mar­ket­ing to sec­ond-year MBA stu­dents and is the author of the Dig­i­tal IQ Index ®, a global rank­ing of pres­tige brands’ dig­i­tal com­pe­tence. In 2012, Pro­fes­sor Gal­loway was named “One of the World’s 50 Best Busi­ness School Pro­fes­sors” (Poets & Quants). He is the author of “The Four” and “The Alge­bra of Hap­pi­ness,and cohost of the “Pivot” podcast.

Gart­ner — June 1, 2017 — Scott Gal­loway, This Tech­nol­ogy Kills Brands.
Ted — Octo­ber 16, 2017 — Scott Gal­loway, How Ama­zon, Apple, Face­boo and Google manip­u­late our emotions.
Bloomberg — July 27, 2020 — Big Tech is Worth More if Bro­ken Up

Shoshana Zuboff is the author of the books In the Age of the Smart Machine: The Future of Work and Power and The Sup­port Econ­omy: Why Cor­po­ra­tions Are Fail­ing Indi­vid­u­als and the Next Episode of Cap­i­tal­ism, co-authored with James Maxmin. The Age of Sur­veil­lance Cap­i­tal­ism: The Fight for a Human Future at the New Fron­tier of Power, inte­grates her life­long themes: the dig­i­tal rev­o­lu­tion, the evo­lu­tion of cap­i­tal­ism, the his­tor­i­cal emer­gence of psy­cho­log­i­cal indi­vid­u­al­ity, and the con­di­tions for human devel­op­ment. She received her Ph.D. in social psy­chol­ogy from Har­vard Uni­ver­sity and her B.A. in phi­los­o­phy from the Uni­ver­sity of Chicago.

WGBH Doc­u­men­tary — Feb­ru­ary 5, 2019 — Shoshana Zuboff on Sur­veil­lance Capitalism
VPRO Doc­u­men­tary — Decem­ber 20, 2019 — Shoshana Zuboff on Sur­veil­lance Capitalism

Tris­tan Har­ris - Called the “clos­est thing Sil­i­con Val­ley has to a con­science,” by The Atlantic mag­a­zine, Tris­tan Har­ris spent three years as a Google Design Ethi­cist devel­op­ing a frame­work for how tech­nol­ogy should “eth­i­cally” steer the thoughts and actions of bil­lions of peo­ple from screens. He is now co-founder & pres­i­dent of the Cen­ter for Humane Tech­nol­ogy, whose mis­sion is to reverse ‘human down­grad­ing’ and re-align tech­nol­ogy with humanity.

TED — Decem­ber 20, 2014 — How Bet­ter Tech Could Pro­tect Us from Distraction
TED — April 5, 2017 — How a Hand­ful of Tech Com­pa­nies Con­trol Bil­lions of Minds Every Day

Zeynep Tufekci is a con­tribut­ing opin­ion writer at the New York Times, an asso­ciate pro­fes­sor at the School of Infor­ma­tion and Library Sci­ence at Uni­ver­sity of North Car­olina, Chapel Hill, and a fac­ulty asso­ciate at Har­vard’s Berk­man Klein Cen­ter for Inter­net and Soci­ety. Her book, Twit­ter and Tear Gas: The Power and Fragility of Net­worked Protest, was pub­lished in 2017 by Yale Uni­ver­sity Press. Her next book, from Pen­guin Ran­dom House, will be about algo­rithms that watch, judge and nudge us.

TED — Sep­tem­ber, 2017 — We’re Build­ing a Dystopia Just to Make Peo­ple Click on Ads
TED — June, 2016 — Machine Intel­li­gence Makes Human Morals More Important

TED Con­fer­ence TED is a small non­profit devoted to Ideas Worth Spread­ing. It started out (in 1984) as a con­fer­ence bring­ing together peo­ple from three worlds:  Tech­nol­ogy, Enter­tain­ment, and Design. We believe pas­sion­ately in the power of ideas to change atti­tudes, lives and ulti­mately, the world.

TEDGLOBAL 2005 — Jimmy Wales — The Birth of Wikipedia
TED Con­fer­ence 2010 — Sheena Iyen­gar — The Art of Choosing
TED Con­fer­ence 2007 — Barry Schwartz — The Para­dox of Choice
Sheena Iyen­gar 2009 — Sheena Iyen­gar — The Choices We Make
TEDxNYED 2010 — Jeff Jarvis, The End of the Age of Content