The “Pedia Credibility Algorithm” (PCA) works on the simple concept of providing both consumers and marketers with things they want instead of trying to provide them with things they don’t want. This produces in an increase in marketer credibility with consumers and consumer engagement with marketers.
Marketers provide comprehensive “encycloPedias” of their companies, containing “guaranteed truthful information” including history, products, services, marketing, and advertising to provide consumers with “everything they want to know about everything they want to buy” — in a single location using the suffix “pedia.”
Consumers will always want(and need) high-value information about the products and services they buy, and consumers will always want the most truthful high-value information they can get, when they want it, at their “point-of-need” (PON).
The PCA is a simple bargain where consumers get what they want — truthful information, and marketers get what they have always wanted — a direct connection to consumers intentionally engaging with marketers’ information.
In the past, point-of-interruption (POI) advertising was the main source for consumers to get information on the stuff they buy. However, with the explosion of media channels and the arrival of the Internet, consumers have been overwhelmed by POI advertising. Consumers are paying less and less attention to advertising and have little patience for being interrupted by ads and commercials they don’t want (and now, easily block).
The evolution of technology is now being turbocharged with AI, enabling “Big Tech Mega-Monopoly Middlemen” (BTM3) to create more and more “insulation” between consumers and marketers. Wherever consumers find information about the products and services they buy — marketers must, more than ever, be the source of that information — not AI-powered personal assistants.
The Pedia platform enables marketers to offer the largest, most trustworthy source of PON consumer information by creating encyclopedias about their companies, products, services, and marketing provided by an independent third-party, higher authority that consumers believe and remember.
The Pedia platform provides consumers with the convenience of a single, easy-to-remember location that consumers trust and with truthful information delivered at the consumer’s PON instead of more ads at the consumer’s POI. Consumers pay more attention to the information they seek (intention-based) vs. any interruption-based information (ads).
Given the importance of truthful high-value information in the consumer decision-making process — marketers share an existential self-interest in creating truthful, transparent, and private independent third-party consumer information that consumers seek and don’t block. Particularly since this also increases the ROI of all other marketing and advertising by the marketer.
Guaranteed Truth — Step-by-Step
- Marketers create individual comprehensive independent third-party Pedia platforms containing guaranteed truthful information about marketer’s products, services, and companies to be delivered at the consumer’s PON.
- The Pedia platform is radically truthful, transparent, and radically consumer service-oriented — with published, consumer-enforcement standards.
- All information provided by marketers is subject to consumer enforcement where “anyone, anywhere, anytime may object to anything” (A4) stated by a marketer on the platform, at which point that marketer must “substantiate, modify, or pull” (SMP) that information.
- The Pedia platform brand provides the most organic, powerful, and proven independent third-party credibility of all information platform brands.
- Truth and Credibility are the only ways to make everything a marketer has ever done or will do — work better.
The PediaNetwork®
- Marketers connect their individual Pedia platforms to the PediaNetwork® Platform to be aggregated into a single mega-resource offering consumers the convenience of an independent third-party PediaNetwork® that consumers believe and easily remember.
- The PediaNetwork® further amplifies marketer’s credibility, multiplies marketing “voice”, and unlocks increased returns from all past marketing and advertising efforts.
- Marketers have everything to gain and nothing to lose by creating the largest and most truthful PON consumer information network on the Internet.
- It is in marketers’ existential self-interest to create the largest most powerful PediaNetwork® controlled by consumers and marketers together to address the growing AI-driven personal assistants that choose for consumers and cut marketers out of the process.
- Wherever feasible, processes on the PediaNetwork® Platform will utilize proven “machine learning” (ML), “responsible AI” (RAI), and other technologies like “smart contracts on a lightweight blockchain” to reduce bias, increase efficiency, guarantee security and full transparency.