Individual “Pedias” are governed by simple rules. (Click on topics below)
Guaranteed Truthful Information
Marketers provide guaranteed truthful information. “Truthful high-value information” is the information that consumers use to determine which products or services they want to buy and is different from the purely promotional “yadda-yadda” in most commercials and ads. The “high-value truthfulness” of information is guaranteed and is ultimately determined by consumers themselves (consumer-engaged standards). (See “Anyone, Anywhere, Anytime” following…)
Anyone, Anywhere, Anytime, Anything (A4)
Consumers may object to any information in the Pedia platform that they believe is not truthful with the “anyone, anywhere, anytime, anything” (A4) simple rule that states: “Anyone, anywhere at anytime may object to the ‘high-value truthfulness’ of anything by simply filling out a form and submitting it.” The objection is then forwarded to the marketer for further action under the “substantiate, modify, or pull” (SMP) rule. (below…) Besides creating an unassailable truth validation method, this also creates the ideal consumer engagement opportunity for marketers to authentically engage consumers who have expressed specific concerns directly to the marketers not possible with POI ads. (The entire process is AI driven and managed.)
Substantiate, Modify or Pull (SMP)
Marketers must respond to any consumer “high-value truthful information objection” by “substantiating” the information, “modifying” the information, or “pulling” the information. Final determination will be by an AI/ML assisted process with results recorded to a lightweight blockchain for transparency.
A Simple Bargain
Consumers engage with guaranteed truthful information provided by marketers. Couldn’t be simpler — everyone gets what they want and it creates the most powerful point of need (PON) marketing platform that makes all everything the marketers does, work better. And everything is controlled by marketers and consumers together in their own best interests.
100% Consumer Aligned
The Pedia platforms are 100% consumer aligned.
PediaNetwork® Platform is governed by simple rules. (Click on topics below)
No Direct Competitive Advertising
No “Direct Competitive Advertising” on the PediaNetwork® Platform, (where ads are sold on a direct competitor’s webpage). Only non-direct competitive ads will be permitted — ie., dog collar ads on a dog food page, auto wax ads on a tire page., etc. Specific rules will be promulgated and approved by the marketers, consumers, and PediaNetwork® Platform managers.
Most powerful marketing platform in history
Wikipedia has proven beyond any doubt that the “Pedia Effect” can be massively popular and authoritative without advertising and despite being constructed by “a bunch of nobodies” for academic, non-commercial purposes.
The “Pedia Effect” enables a “bunch of somebodies” to build “a commercial marketing Wikipedia” that provides consumers with “everything they want to know about everything they want to buy” in convenient company “encycloPedias.”
Given the consumer need for such information and the resources these “somebodies” can bring to bear, marketers can create the single most powerful and credible point-of-need consumer information resource in history that makes all marketing and advertising a marketer has ever done — work better. And it provides marketers with a sustainable solution to the existential crisis from AI-driven personal assistants that choose for consumers, cutting marketers out of the loop entirely. Marketers can now shift the balance of power in their favor.
Democratized control by consumers and marketers — for their mutual benefit
Democratized control assures consumers of the continuing truthfulness of the site and marketers are assured that they will not be exploited by another predatory middleman. Marketers will always receive organic reach without reductions. ALL stakeholders are well motivated to ensure that the platform is never compromised.