Menu

Reference Articles

Home
Name
Size
 Inter­net Adver­tis­ing Bureau — Stats and Studies
 
 2023_0322_BehaviorialAdvertisingAndConsumerWelfare_AnEmpiricalInvestigation_SSRN-id4398428.pdf
767.74 KB
 2022_0429_Why Mar­keters Are Return­ing to Tra­di­tional Advertising_HBR.pdf
86.62 KB
 2022_0217_The Ulti­mate Guide to Adver­tis­ing in 2022.pdf
1.19 MB
 2022_0217_Global inter­net ad spend by for­mat 2007–2024_Statista.pdf
169.69 KB
 2018_1212_How The Blockchain Can Bring Trust And Trans­parency To The Adver­tis­ing Indus­try _ by Vin­cent Tab­ora _ DataDrivenInvestor.pdf
104.29 KB
 2017_1202_TheAdvertisingIndustryNowWorth1.2Trillion_Towers of Zeyron.pdf
84.58 KB
 2017_1011_MarkRitson_VoiceSearchSpellsTroubleForBothBrandsAndRetailers_MarketingWeek.pdf
72.23 KB
 2017_0525_How2MakeAdsLessAdversarial_Marketingland.pdf
118.45 KB
 2016_0720_TomorrowConsumersWillControlAdvertising_BrandingMagazine.pdf
285.1 KB
 2015_0929_WhatHappensWhenYouHaveA’black people’AdvertisingWeekPanelWithoutBlackPeople_Digiday.pdf
1.5 MB
 2015_0508_Advertising’s rep­u­ta­tion slumps even fur­ther — AdNews.pdf
106.99 KB
 2015_0403_AdMarketSaturatesCostsBeginDeflating_EvenPrimeTimeNotImmune_MediaPost.pdf
260.68 KB
 2015_0127_P&GCutsMarketing_AdAge.pdf
182.06 KB
 2014_1026_WhateverHappenedToAdvertising_USAtoday.pdf
572.71 KB
 2014_0709_GlobalAdSpending_eMarketer.pdf
271.31 KB
 2014_0617_WeHaveNoIdeaIfOnlineAdsWork_Slate.pdf
669.12 KB
 2014_0613_DangerousQuestion_DoesInternetAdvertisingWorkAtAll_The Atlantic.pdf
693.75 KB
 2013_1113_TheEndOfAdvertisingAsWeveKnownIt.pdf
271.62 KB
 2013_0831_MeasuringTheEffectsOfAdvertisingTheDigitlFrontier.pdf
170.13 KB
 2013_0612_ConsumersBellieveTraditionalMediaTrumpsDigital_Econsultancy.pdf
1.01 MB
 2013_0505_P&G‑Stretches-Time-for-Paying-Agencies_AdAge.pdf
366.7 KB
 2013_0423_TheNearImpossibilityOfMeasuringAdvertisingROI.pdf
288.86 KB
 2013_0402_ANA-FindsUS-MarketingExecsHunkeringDown_NewNormal.pdf
178.64 KB
 2013_0306_IsTheEraOfPurpose-DrivenAds(Finally)Over_AdAge.pdf
158.16 KB
 2013_0215_AdvertisersShouldActMoreLikeNewsrooms_HarvardBusinessReview.pdf
99.6 KB
 2012_1028_P&G_AdvertisingSpending1987-2012_AdAge.pdf
105.57 KB
 2012_0513_WeAllHateAdvertisingButCantLiveWithoutIt_Forbes.pdf
110.44 KB
 2012_0409_The Pitch_DemonstratesWhat’sWrongWithAdvertising_StealingShare.pdf
130.58 KB
 2012_0403_TellTheTruth_JohathanBaskin_AdAge.pdf
261.99 KB
 2012_0329_Alan Mitchell_ Adver­tis­ers, face it, your con­sumers hate you — Brand Repub­lic News.pdf
58.51 KB
 2011_1215_Media Realism_ No Adver­tis­ing; Not Much Media.pdf
119.98 KB
 2011_0831_Why Good Adver­tis­ing Works (Even When You Think It Doesn’t)_The Atlantic.pdf
86.19 KB
 2011_0620_HowWellDoesAdvertisingWork_USC_Marshall.pdf
627.03 KB
 2010_0215_WhatsWrongWithPepsiSociaMediaMarketing.pdf
140.98 KB
 2009_ThomasSimmonsAgency_WhatsWrongWithAdvertisingToday.pdf
37.75 KB
 2009_AdvertisingIsWasteOfMoney_Shotwell.pdf
103 KB
 2009_Advertising_YTT.pdf
2.34 MB
 2009_1208_StructuralShiftAdEconomics_ShiftToOutcomes.pdf
44.73 KB
 2009_0911_InsuranceCompanyIntegratedCampaign.pdf
35.96 KB
 2009_0515_BiggerIsntAlwaysBetter_Proof_MediaPost.pdf
96.97 KB
 2009_0515_AdExecsRemainUpbeatAboutOnlineAds_DisplayMoreThanSearch_MediaPost.pdf
67.29 KB
 2009_0512_BehavioralBeatsContextual.pdf
27.84 KB
 2009_0505_NetDisplayAdSpedingExpands_EverythingElseFalls.pdf
24.21 KB
 2009_0430_DisplayAdCPMsWontRecover_MediaPost.pdf
35.54 KB
 2009_0403_JWT Closes Chicago Office.pdf
452.08 KB
 2009_0313_Advertising in the Digital.pdf
51.99 KB
 2009_0210_What Should You Spend on Ad_Bloomberg.pdf
57.47 KB
 2009_0203_AdAgenciesAORforSocialMedia_MediaPost.pdf
60.02 KB
 2008_Why_Consumers_Hate_Ads.pdf
614.15 KB
 2008_0930_MediaPost_ForbesExpandsGuaranteedAdProgram.pdf
96.95 KB
 2008_0915_Interpublic_WPPgroupGroupM_Publicis_becomeVCs.pdf
76.97 KB
 2008_0806_TVpassesPrint_1stTimeInHistory.pdf
9.39 KB
 2008_0801_AOL shut­ters Tacoda, forces_VentureBeat.pdf
210.76 KB
 2008_0505_DigitalRevenue Grows 8.6%, PropelsAgencies_AdAge.pdf
180.23 KB
 2008_0430_TVBoardBlogArchiveIfContentIsKingThenContextIs.pdf
68.4 KB
 2008_0228_TVBoardBlogArchiveThePlaceinPlaceBasedMedia.pdf
68.35 KB
 2007_MarketingAdvertising_Statistics.pdf
41.76 KB
 2007_AdvertisingEffectiveness_DecisionAnalysis.pdf
222.32 KB
 2007_0829_OnlineCriticalMassOrMess.pdf
72.6 KB
 2007_0822_MarketingOnDifferencesNotAverages.pdf
63.15 KB
 2007_0808_AdAgenciesBecomeDigital_MediaPost.pdf
93.91 KB
 2007_0627_AdvertisingFundamentallyShifting_MediaPost.pdf
152.28 KB
 2007_0529_AreAdAgencieStillRelevant_MediaPost.pdf
109.25 KB
 2007_0509_NoFastForwardDisneyAndCox_StupidIdea_MediaPost.pdf
138.55 KB
 2007_0119_5000AdsPerDay.pdf
153.42 KB
 2006_Top10MostDetrimentalConventionalWisdomsInMarketingToday.pdf
112.11 KB
 2006_TheFutureOfAdvertisingIsNow_boozAllen.pdf
226.71 KB
 2006_AdvertisingClutter&TheLossOfAudienceAttention_JournalConsumerMarketing.pdf
185.87 KB
 2006_1010_5000AdsPerDay_USAtoday.pdf
146.75 KB
 2006_0425_2005 Online Adver­tis­ing Numbers.pdf
36.94 KB
 2006_0227_AdAge_FactPack.pdf
758.4 KB
 2005_Advertising History1704-1999.doc
42 KB
 2005_0725_FutureOfAdvertising_YahoosBrilliantSolution_Fortune.pdf
178.58 KB
 2005_0725_FutureOfAdvertising_ScrambleOnMadisonAve_Fortune.pdf
139.25 KB
 2005_0725_FutureOfAdvertising_HeadachesInAdville_Fortune.pdf
137.33 KB
 2005_0725_BirthOfASalesman_Fortune.pdf
108.54 KB
 2005_0619_AdvertisersMustThinkWayOutsideTheBox.pdf
106.46 KB
 2005_0406_The Future Of Advertising_HarryWebber.doc
37.5 KB
 2005_0331_CrownedAtLast_TheEconomist.pdf
105.93 KB
 2005_0321_TheNewPitch_DoAdsWork_NewYorker.pdf
138.28 KB
 2005 Super­bowl Advertisers.doc
28 KB
 2004_WhyAmericansHateAdvertising.pdf
65.23 KB
 2004_ads_trust.jpg
85.2 KB
 2004_1230_2005_SuperBowlAdvertisers_AdLand.pdf
203.63 KB
 2004_0804_MediaAConsumersMarket_NotAdvertisers.pdf
86.03 KB
 2004_0724_WhyPSAs dont work.pdf
87.04 KB
 2004_0723_TV_adsDontWork_DeutsheBank.pdf
145.27 KB
 2004_0708_CanAdvertisingStillContribute_DeutschBankStudy.pdf
131.43 KB
 2004_0701_AdvertisingRecoverySpotty.pdf
182.6 KB
 2004_0629_Advertising2003_isComingBack_butStudiesShowItDoesntWork.pdf
98.36 KB
 2004_0501_Themarketingexecutive_2004.pdf
111.37 KB
 2004_0201_ImpactOfTIVO on advertising.pdf
101.74 KB
 2003_0601_Coen Insid­er’s Report — June 2003_WorldExpenditures.pdf
32.95 KB
 2002_0708_NetsEffectOnTraditionalMedia.PDF
46.98 KB
 2002_0611_MagazinesHurtingSTILL.PDF
46 KB
 2002_0206_InternetIsPowerfulComplimentToTraditionalAds.pdf
232.29 KB
 2002_0121_NetworkSportsAdsChange_WSJ.pdf
27.95 KB
 2001_EditorialOn WPP.pdf
118.38 KB
 2001_1029_AdvertisingResearchFoundation.pdf
208.39 KB
 2001_1003_AdvertisingProjectionsDown_WSJ.pdf
150.19 KB
 2001_0905_AdvertisingResponseRates_Gartner.pdf
23.84 KB
 2001_0730_OgilvyMather_ShortHistory.pdf
153.81 KB
 2001_0604_AdvertisingDoesntGuaranteePerceptionOfQuality.pdf
118.59 KB
 2000_MythOfAdvertisingsEffectiveness_Nolo.pdf
99.82 KB
 2000_Advertising and the Mind of the Consumer_AEF.pdf
203.59 KB
 2000_1101_InternetAdvertisingEffectiveness.PDF
231.94 KB
 1999_1220_Abovethenoise_TheStandard.pdf
62.93 KB
 1999_1108_AdAgenciesAdjust2TargetOfOne_ChicagoTribune.pdf
140.73 KB
 1998_0318_WillAdvertisingGoAway_Seybold.pdf
172.08 KB
 1997_HowPowerfulIsAdvertising_TheAtlantic.pdf
133.36 KB
 1996_Visual Atten­tion to Advertising_ the Impact of Moti­va­tion and Rep­e­ti­tion by Rik G.M.pdf
72.75 KB
 1994_MarketingMythsThatAreKillingBusiness.pdf
252.04 KB
 1990_AdvertisingStrongOrWeakForce_SyracuseScholar.pdf
2.16 MB
 1970_EatCandyLossWeight2.jpg
145.79 KB
 1970_EatCandyLossWeight.jpg
356.46 KB