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Reference Articles
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Name
Size
RollsRoyceBentleyBMW_VW_brand.doc
25 KB
2014_WhyDidntGM_fixCarsForLessThan$1_CBS.pdf
768.41 KB
2014_HowAutoIndustryIsReinventingItself_BrandMarketingNews&Insights_TheInspiratory.pdf
268.74 KB
2014_Holman Jenkins_ GM’s Phantasmagorical Recall Crisis — WSJ.pdf
344.6 KB
2014_0326_MillennialsDon’tCareAboutOwningCarsAndCarMakersDon’tKnowWhy.pdf
159.76 KB
2014_0323_GMAnnounces30thRecallOfYearCBS.pdf
542.92 KB
2014_0227_Mishandling Of Ignition Recall Risks GM’s ‘New’ Reputation — Forbes.pdf
170.43 KB
2013_WHySoManyRecalls.pdf
357.22 KB
2013_Toyota named Recall King of 2012 with more than 5.3million.pdf
122.29 KB
2013_PublisherPeterBrownHonorsSomeOfBestAndWorst.pdf
319.66 KB
2013_AutoSales-June2013-MarketsDataCenter-WSJ.pdf
96.19 KB
2012_NewCarTruckSales5-YearHigh-NYTimes.pdf
42.3 KB
2012_5star_RatingsFAQ.pdf
212.9 KB
2009_GM-eBay_didn’tWork.pdf
17.85 KB
2009_Buff Books Whacked By GM, C.pdf
46.09 KB
2008_GM_Chry_adSpend.pdf
130.35 KB
2008_GM May Dump Pontiac, Saab.pdf
106.43 KB
2008_Doomed GM Brands Spent $400MM.pdf
73.2 KB
2007_AutomakersPut14%ofAdsONLINE.pdf
126.01 KB
2007_0730_FordMultiYearPlacementDeal.pdf
134.33 KB
2006_0907_AutoNewsHeadlines.pdf
220.84 KB
2006_0719_GM_MoreIncentives_MarketShareDown_SalesDown.pdf
25.84 KB
2005_SharksCircling_butGMsNotDoomedYet.pdf
127.5 KB
2005_GMsProblems_March2005_PerVehicleRevenues.pdf
190.17 KB
2005_BoomContinuesForOnlineAutoAds.pdf
219.98 KB
2005_0526_OnlineAutoSites_MFGsDown.pdf
201.02 KB
2005_0509_WhyGMsPlanWontWork_BusinessWeek.pdf
150.82 KB
2005_0321_GM_hits the skids.pdf
114.45 KB
2004_WhatsInAName_CarNamingProblems_Forbes.pdf
156.88 KB
2004_VW_PassatJetta_sales down.pdf
123.49 KB
2004_UsedCarsImpactedMoreByOnline.pdf
96.57 KB
2004_ThisTimeItsForReal_dealersMustUseInternet.pdf
123.7 KB
2004_RoofRollOverStandards_FoughtByCarManufactures.pdf
254.27 KB
2004_reliabilitytrends_ConsumerReports.pdf
236.26 KB
2004_New Car Sales_WashingtonPost.pdf
145.91 KB
2004_New Car Sales.pdf
107.21 KB
2004_DropInUSautoSales.pdf
127.65 KB
2004_CrushedRoof_TrippedRollovers.pdf
229.44 KB
2003_0801_FordsProblems.pdf
207.77 KB
2003_0623_FordsProblems.pdf
158.96 KB
2002_FoxFallsPreyToSportsAdSlump.pdf
82.13 KB
2002_CarDotComs_TheDustSettles.pdf
44.9 KB
2002_AutoBranding_PurchaseFunnerl_McKinsey.pdf
640.6 KB
2001_TroubleInMotown.pdf
271.71 KB
2001_Nissan19MonthTurnaround_McKinsey.pdf
562.13 KB
2001_1224_GMbrakesOnline.pdf
59.9 KB
2000_auto_media_choices.ppt
1.03 MB
2000_0417_GMsAdvertisingMess.pdf
125.78 KB
1996_AreAutosTheNexCommodity_McKinsey.pdf
179.85 KB
1966–2012_RecallsAnnualReport_NHTSA.pdf
411.09 KB
10 big car brands that bit the dust — Rust in peace (1) — FORTUNE.pdf
492.55 KB
10 big car brands that bit the dust — 2012_ Suzuki (2) — FORTUNE.pdf
51.45 KB
10 big car brands that bit the dust — 2012_ Maybach (3) — FORTUNE.pdf
51.89 KB
10 big car brands that bit the dust — 2011_ Saab (5) — FORTUNE.pdf
46.29 KB
10 big car brands that bit the dust — 2011_ Mercury (4) — FORTUNE.pdf
53.23 KB
10 big car brands that bit the dust — 2010_ Hummer (6) — FORTUNE.pdf
45.04 KB
10 big car brands that bit the dust — 2009_ Saturn (8) — FORTUNE.pdf
43.2 KB
10 big car brands that bit the dust — 2009_ Pontiac (7) — FORTUNE.pdf
54.6 KB
10 big car brands that bit the dust — 2008_ Isuzu (9) — FORTUNE.pdf
47.38 KB
10 big car brands that bit the dust — 2004_ Oldsmobile (10) — FORTUNE.pdf
49.04 KB
10 big car brands that bit the dust — 2001_ Plymouth (11) — FORTUNE.pdf
48.5 KB