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Reference Articles
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Name
Size
2015_1008_The IAB UK_ “Banners don’t work”_Digiday.pdf
313.1 KB
2013_Banner ads suck, say guys who invented banner ads _ Digital Trends.pdf
212.36 KB
2013_0301_the-banner-industrial-complex-under-threat_Digiday.pdf
46.34 KB
2012_ClicksDontCount_Neuromarketing.pdf
117.35 KB
2012_0424_ForDisplayAdsBeingSeenMattersMoreThanBeingClicked_comScore.pdf
64.52 KB