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Reference Articles
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Name
Size
2012_0216_How Companies Learn Your Secrets_NYTimes.pdf
174.78 KB
2012_0216_HowTargetFiguredTeenGirlWasPregnantBeforeFatherDid_Forbes.pdf
102.58 KB
2013_0716_BigDataGetsAlgorithmsRightButPeopleWrong_Businessweek.pdf
32.1 KB
2013_IBM Big Datastillery.pdf
428.91 KB
2014_0409_FromBigData2JustData_InformationManagementOnline.pdf
42.26 KB
2014_0928_ComputerBasedPersonalityJudgmentsAreMoreAccurateThanHumans_PNAS.pdf
103.01 KB
2016_0628_WhyPublishersEngagementMetricsAreAllOverTheMap_Digiday.pdf
39.18 KB
2016_BigData_BoundedRationality_EY.pdf
123.38 KB
2016_Official_statistics_and_bounded_rationality_research_questions.pdf
58.63 KB
2017_0506_The worlds most valuable resource is no longer oil, but data_Economist.pdf
1.16 MB
2017_0726_MarkRitson_OnlyCrapMarketersMistakeStereotypesForSegments_MarketingWeek.pdf
246.96 KB
2018_0317_ImadeSteveBannonPsychologicalWarfareTool_MeetTheDataWarWhistleblower_TheGuardian.pdf
217.84 KB
2018_0323_CambridgeAnalyticasPsychographicMicrotargeting_WhatsBullshitWhatsLegit_Vox.pdf
169.79 KB
2018_0323_LeakedCambridgeAnalyticaBlueprintForTrumpVictory_TheGuardian.pdf
192.75 KB
2019_0120_CaseAgainstBehavioralAdvertisingIsStackingUp_TechCrunch.pdf
83.9 KB
2019_0615_Infographic_TheStateOfBigDataInCPG_insideBIGDATA.pdf
162.82 KB
2019_1101_Data-Voids‑2.0‑Final_DataSociety.pdf
167.71 KB
2024_0730_Automakers Are Still Selling Customer Data_MarketingDaily.pdf
136.28 KB
