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The Marketing Equation - M=eC
The Marketing Equation - M=eC
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Reference Articles
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Name
Size
2015_Bob Garfield_Branding Was A Proxy For Information_We No Longer Need Proxies — CommPRO.pdf
371.4 KB
2015_0624_TheRisingCostOfConsumerAttention-Notes_Parsnip.pdf
152.64 KB
2015_0616_When People Pay Attention to Video Ads and Why_HBR.pdf
1.79 MB
2015_0514_You Now Have a Shorter Attention Span Than a Goldfish _ TIME.pdf
67.65 KB
2014_What Do Consumers Hate More Than TV Ads_ Online Video Commercials_WSJ.pdf
169.61 KB
2014_0117_TheRisingCostOfConsumerAttention_HarvardBusinessSchool_.pdf
789.25 KB
2014_’Brands aren’t people. And if they were, they’d hate ads too_Digiday.pdf
230.11 KB
