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Reference Articles
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Name
Size
yt.swf
1.11 KB
swfobject.js
6.73 KB
player.swf
89.23 KB
2021_0516_Customers Know What They Want _ MarketingProfs.pdf
183.35 KB
2014_WhatDoConsumersHateMoreThanTVAds_OnlineVideoCommercials_WSJ.pdf
100.77 KB
2014_0204_HowTheDigitalAgeRewritesTheRuleBookOnConsumerBehavior_StanfordGraduateSchoolOfBusiness.pdf
149.55 KB
2013_Inside Business_ Consumers dont care about most brands — FT.pdf
57.24 KB
2013_0507_AmericansFedUpWithBadAds_MediaPost.pdf
98.02 KB
2013_0422_CustomersWantHelpNotHype_Forbes.pdf
101.63 KB
2012_WhatConsumersReallyWantFromMarketers_Snap.pdf
472.6 KB
2012_To Keep Your Customers, Keep It Simple — HBR.pdf
47.86 KB
2012_0501_WhatDoConsumersReallyWant-Simplicity_HBR.pdf
24.9 KB
2010_Forrester_WhatIsProductsConvenienceQuotient.pdf
57.55 KB
2010_0204_Forrester_WhatPeopleReallyNeed.pdf
29.15 KB
2009_Forrester_NexGenProductConvenienceChallenge.pdf
29.88 KB
2009_0206_Forrester_CrackingTheConvenience Code.pdf
36.19 KB
2008_JamesMcQuivey_Forrester_Convenience.flv
25.46 MB
2008_Forrester_4fundamentalHumanNeeds.pdf
26.27 KB
2008_EngagementMapping-TP.pdf
2.3 MB
2008_EngagementMapping-TP(1).pdf
1.05 MB
