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 2024_0318_­Made-for-adver­tis­ing_ sites are still harm­ing adver­tis­ers (exclude these 250+ sites now).pdf
214.54 KB
 2024_0311_Brands unknow­ingly wast­ing dol­lars on Made for Adver­tis­ing sites.pdf
314.17 KB
 2024_0115_Are Ama­zon and other ad tech ven­dors serv­ing ANA mem­bers’ ads on “Made for Arbi­trage” web­sites in 2024.pdf
655.55 KB
 2023_1205_Think Made for Adver­tis­ing Sites Are Bad Now_AI Will Make Them Much Worse _Industry Insights_All MKC Content_ANA.pdf
318.69 KB
 2023_1107_Ad Fraud_ The Biggest Threat To The Adver­tis­ing Industry_Forbes.pdf
95.42 KB
 2023_1015_Pixalate Pub­lishes Global Bench­mark Report for Made For Adver­tis­ing (MFA) Websites_ Google Sold Ads On 93 of MFA Sites in Octo­ber 2023.pdf
101.77 KB
 2023_0928_84 bil­lion of ad spend lost due to ad fraud in 2023_SearchEngineLand.pdf
74.18 KB
 2023_0918_WTF are made-for-adver­tis­ing sites (MFAs) — Digiday.pdf
234.56 KB
 2023_0525_How Brands Can Take Action Against ‘Made For Adver­tis­ing’ Sites_Forbes.pdf
567.63 KB
 2023_011_Ad Fraud in 2023_ What Is It, How It Works, & How to Com­bat It.pdf
127.44 KB
 2023–2028_Ad-Fraud-Whitepaper_Juniper-Research.pdf
7.63 MB
 2022_0612_Some Ads Play on Stream­ing Ser­vices Even When the TV Is Off, Study Finds — WSJ.pdf
205.26 KB
 2022_0612_120BillionQuestion_AdContrarian.pdf
186.38 KB
 2022_0605_FraudBeyondBelief_AdContrarian.pdf
379.46 KB
 2022_0605_ANA_Fraud_projections.png
53.53 KB
 2022_0509_A sta­tis­ti­cal pic­ture of the cost of dig­i­tal adver­tis­ing fraud_Martech.pdf
97.64 KB
 2022_0505_Is there any incen­tive to crack down on pro­gram­matic ad fraud_Martech_.pdf
115.84 KB
 2022_0311_USA Today Owner Gan­nett Co. Gave Adver­tis­ers Inac­cu­rate Infor­ma­tion for Nine Months — WSJ.pdf
146.22 KB
 2022_0222_Digital Adver­tis­ing Fraud Expected To Hit $68B Glob­ally In 2022_MediaPost.pdf
79.46 KB
 2022_0221_Digital Ad Fraud Set to Hit $68bn in 2022_InfosecurityMagazine.pdf
93.84 KB
 2022_0214_Why Com­bat­ting Ad Fraud Might Be Your Best Mar­ket­ing Invest­ment In 2022_Forbes.pdf
91.22 KB
 2021_1216_ANA Com­mis­sions Study On Pro­gram­matic Media-Buying_MediaPost.pdf
96.74 KB
 2021_1011_The Immi­nent Col­lapse of Dig­i­tal Advertising_ScottGalloway.pdf
222.34 KB
 2021_0925_Bots make up nearly two-thirds of inter­net traffic_ Report — The Hindu BusinessLine.pdf
152.45 KB
 2021_0901_MoreBotsThanHumanTraffic_BarracudaNetworks.pdf
228.88 KB
 2020_0223_MoreMoneyThanDrugs_A Deep Dive Into Ad Fraud_Forbes.pdf
113.5 KB
 2019_0606_GlobalAdFraudCouldTop30bn_TheDrum.pdf
71.85 KB
 2019_0226_You’re being used to steal $50 bil­lion in dig­i­tal advertising_FastCompany.pdf
109.33 KB
 2018_GlobalCostOfDigitalAdFraudIn2018and2022_Statista.pdf
137.38 KB
 2018_0409_IsTheAdFraudProblemReallyGettingBetter-NewResearchSuggestsNot_Econsultancy.pdf
64.25 KB
 2018_0201_PublisherOfNewsweekAndTheInternationalBusinessTimesHasBeenBuyingTrafficAndEngagingInAdFraud_buzzfeed.pdf
238.35 KB
 2017_P&G_Media buy­ing is antiquated(1).pdf
1.3 MB
 2017_1030_AdFraudToIncreaseWithEnd-Of-YearBudgetDumpsDataShows_MediaPost.pdf
101.64 KB
 2017_1027_MyspaceGotCaughtUpInAMassiveAdFraudScheme_Buzzfeed.pdf
272.46 KB
 2017_1017_AdIndustryInsidersProfitedFromAdFraudSchemeThatStoleMillionsOfDollars_Buzzfeed.pdf
713.55 KB
 2017_1006_CMOsHaveTrustIssueWithProgrammatic_Digiday.pdf
87.58 KB
 2017_1004_MediaBuyingDeadlySinsAndWhyAgenciesAreTooLateToSaveTheirSouls_Marketing Week.pdf
220.88 KB
 2017_0928_OverHalfProgrammaticImpressionsProbablyAren’tViewedByActualPerson_Adweek.pdf
612.17 KB
 2017_0601_FIREBALL_TheChineseMalware250MillionComputersInfected_CheckPointBlog.pdf
326.31 KB
 2017_0531_CurrentFraudDetectionCanYieldCompletelyWrongResultsHeresWhy_DrFou.pdf
670.62 KB
 2017_0526_GoogleJustKilledWhatMightBeTheBiggestAndroidAdFraudEver_Forbes.pdf
210.67 KB
 2017_0510_80percenFraud_BusinessAsUsualForAdTech_MediaPost.pdf
35.12 KB
 2017_0330_PoorQualityAdsCostMarketers$7.4BillionLastYear_Forrester.pdf
65.2 KB
 2017_0316_AdFraudEstimatesDoubledFor2017_BusinessInsider.pdf
89.25 KB
 2017_0316_Ad_fraud_estimates_doubled_BusinessInsider.pdf
166.54 KB
 2016_WFA_Compendium_Of_Ad_Fraud_Knowledge.pdf
587.31 KB
 2016_1223_CMO_Cranky Hol­i­day Wish List — WSJ.pdf
986.69 KB
 2016_1207_The Ad Contrarian_ Another Scan­dal In Ad Land_AdContrarian.pdf
105.03 KB
 2016_1128_CatchingTheirAdTechInBedWithFakeNews_AdAge.pdf
913.38 KB
 2016_0609_AdFraudCouldBecomeSecondBiggestOrganizedCrimeEnterpriseBehindTheDrugTrade_Mashable.pdf
77.35 KB
 2016_0608_AdContrarian_ANA_ReportDisgrace.pdf
690.59 KB
 2016_0607_K2_MediaTransparencyReport_ANA.pdf
3.11 MB
 2016_0607_4A’sStatementOnMediaTransparencyAndTheRecentK2Report_4A’s.pdf
144.3 KB
 2016_0526_AdContrarian_AdCrooksGoingToJail_WhatToLookFor.pdf
146.6 KB
 2016_0310_Online Ad Fraud’s Peo­ple Prob­lem _ AdExchanger.pdf
188.5 KB
 2016_0221_What’s Being Done to Rein In $7 Bil­lion in Ad Fraud_Adweek.pdf
476.47 KB
 2016_0128_4A’sIssuesMediaTransparencyGuidelinesWithoutANA_Support_Adweek.pdf
240.1 KB
 2016_0119_AdFraudWillCost $7.2bnIn2016_ANA.pdf
119.35 KB
 2016_0119_2015 Was a Lost Year in the Fight Against Online Ad Fraud — Bloomberg.pdf
123.74 KB
 2016_0106_WFA Report_ AdFraudSecondOnlyToTheDrugsTrade_WFA.pdf
104.25 KB
 2016_0106_The $8.2BillionAdtechFraudProblemEveryoneIsIgnoring_Techcrunch.pdf
280.84 KB
 2015_StateOfViewabilityTransaction_IAB.pdf
50.17 KB
 2015_state-of-digital-ad-fraud-q1-2015-update-by-augustine-fou‑6–638.jpg
67.02 KB
 2015_OxfordBioChron_Quantifying-Online-Advertising-Fraud_Report_88-98%Bots.pdf
183.56 KB
 2015_FakeTrafficSchemesRottingTheInternet_Bloomberg.pdf
457.61 KB
 2015_1022_ForEvery$3SpentOnDigitalAds_FraudTakes$1_AdAge.pdf
147.79 KB
 2015_1020_ANA_HiresInvestigativeFirmsProbeAgencyRebateAllegations_AdAge.pdf
153.73 KB
 2015_0722_MarketersWaste£485mPerYearOnUnseenAdsAndItsGettingWorse_MarketingMagazine.pdf
146.46 KB
 2015_0713_Banner“Fraud”Doesn’tMatter_It’sFactoredIn_Medium.pdf
418.27 KB
 2015_0701_OnlineAdvertisingFraudMassiveProblemForAdIndustry_Fortune.pdf
166.12 KB
 2015_0622_TheAlleged$7.5BillionFraudInOnlineAdvertising_Moz.pdf
339.67 KB
 2015_0622_TheAlleged$7.5b_Fraud.pdf
366.99 KB
 2015_0521_AdInjectionCouldBeTheNewAdFraud_Mediapost.pdf
191.49 KB
 2015_0519_GoogleSecretivelyToCombatAdvertisingFraud.pdf
168.61 KB
 2015_0424_AsFirestormGrowsAroundMediaKickbacksIndustryLaunchesNewTaskForce_Adweek.pdf
595.21 KB
 2015_0413_AgencyKickbacks_MediaPost.pdf
428.5 KB
 2015_0323_OnlineAdRevenueAtRiskInWarOnClickFraud_Reuters.pdf
31.05 KB
 2015_0323_Media-AgencyKickbacks-YesThey’reReal_AdAge.pdf
791.39 KB
 2015_0309_AgencyTransparencyFueledFormerWPPExecutive_WSJ.pdf
95.92 KB
 2015_0305_IndustryAnti-FraudCEOoutAfterOnly4Months_AdAge.pdf
1.11 MB
 2015_0202_Chart_HumansAreLessThanHalfOfAllWebTraffic_Statista.pdf
287.36 KB
 2015_0126_ViewabilityIsProblem_NotFraud.pdf
1.12 MB
 2015_0126_RealProblemIsViewability.pdf
94.91 KB
 2015_0109_9-TypesOfDigitalAdFraud_FIPP.pdf
496.02 KB
 2014_AdvertisersLosing6-10BillionOnlineFraud_ANA.pdf
196.48 KB
 2014_1215_AdvertisingFraudHowTheAdTechIndustryIsTacklingTheProblem_MITTechnologyReview.pdf
108.49 KB
 2014_1214_ANA-WhiteOps_DigitalAdFraud_Whitepaper.pdf
1.17 MB
 2014_1209_OnlineFraud_6billion_Reuters.pdf
236.97 KB
 2014_1209_ANA-WhiteOps_AdFraudStudy.pdf
38.29 KB
 2014_1030_Kraft_Rejects75-85percentOfAds.pdf
622.18 KB
 2014_1015_AmazingTaleOfOnlineAdFraud_AdContrarian.pdf
120.23 KB
 2014_0529_TheTruthAboutOnlineAdFraud_ExchangeWire.com.pdf
110.42 KB
 2014_0526_MercedesOnlineAdsViewedMoreByFraudsterRobotsThanHumans_FinacialTimes.pdf
30.75 KB
 2014_0504_TheGreatUnwatched_NYTimes.pdf
84.79 KB
 2014_0407_RobotsAreStealingYourOnlineAdvertisingBudget_The Guardian.pdf
99.88 KB
 2014_0323_The Secret About Online Ad Traffic_ One-Third Is Bogus — WSJ.pdf
249.66 KB
 2014_0129_FakeClicksToCostMarketers11Billion_MediaPost.pdf
26.04 KB
 2013_1226_TimeToCallOutFraudInAdtechEcosystem.pdf
356.55 KB
 2013_1219_BotProblemKeepsGettingWorse_Adweek.pdf
10.17 KB
 2013_1212_BotsRunningInternetWith61PercentOfWebTraffic_CNET.pdf
93.1 KB
 2013_1112_Inside Ad Tech Fraud_ ConfessionsFakeWebTrafficBuyer_Digiday.pdf
202.57 KB
 2013_1021_77%OfDisplayAdsAreNeverSeen_Sticky.pdf
201.79 KB
 2013_1013_FakeTrafficCrisis_Adweek.pdf
224.96 KB
 2013_1011_4AdExecsJustAdmittedOnlineAdsRiddledWithFraud-Yahoo.pdf
161.09 KB
 2013_1001_OnlineAdFraudstersStealing6billionFromBrands_Adweek.pdf
360.92 KB
 2013_1001_Online Ad Fraud­sters Are Steal­ing $6 Bil­lion From Brands _ Adweek.pdf
281.63 KB
 2013_0611_MostWebDisplayAdsNotVisible_WSJ.pdf
335.57 KB
 2013_0430_InvisibleAd_FraudIs2PercentOfAllAds.pdf
633.25 KB
 2013_0422_QuestionableWebDomainsCostAdvertisers400M_Adweek.pdf
4.35 MB
 2013_0419_OnlineAdvertisersGettingHosed_The Ad Contrarian.pdf
93.6 KB
 2013_0419_MeetTheMostSuspectPublishersOnTheWeb_Adweek.pdf
217.83 KB
 2013_0402_CompanyAllegesHugePortionOfOnlineAdvertisingIsBasedOnFraud_BusinessInside.pdf
149.58 KB
 2012_0903_LawFirm’sProbeOfCorruptionInAdBusinessIdentifiesWorstOffenders_BusinessInsider.pdf
362.79 KB
 2007_ClicksAhoy_NavigatingOnlineAdvertisingInASeaOfFraud_BerkeleyLaw.pdf
769.51 KB
 2003_QuestionableDomainsBoastingHugeTrafficCouldBeCostingOnlineAdIndustryMuchAs$400MillionAYear_Adweek.pdf
390.35 KB