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Reference Articles
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Name
Size
2024_0711_Over a third of brands don’t measure marketing ROI_MW.pdf
441.23 KB
2019__1028_Are You Using Maslow’s Hierarchy Of Needs For Your Marketing_Forbes.pdf
1.22 MB
2015_Definition_Wikipedia.pdf
508.25 KB
2015_Are Marketers At War With Consumers_VERDINO & CO.pdf
2.28 MB
2014_Slide Show_ 12 Things Marketers Just Don’t Get.pdf
314.49 KB
2014_0619_UnileverCMO_ AdvertisingIsChaosaAndItsOnlyGettingWorse_WSJ.pdf
94.84 KB
2013_WhenMarketingIsStrategy_HBR.pdf
358.78 KB
2013_MarketersPlaybookResearchPaper.pdf
1.54 MB
2013_MarketersOutOfTouchWithConsumerWants.pdf
193.06 KB
2013_Marketers-Playbook-Alignment.pdf
1.54 MB
2013_1113_WhyDoesMostMarketingStink_SomeStatistics_Forbes.pdf
155.85 KB
2013_1021_YoureDoingItWrong_DemandGeneration_Forbes.pdf
139.12 KB
2013_0923_Top3MarketingChallengesFacingBrandsToday_Graphic.pdf
1.31 MB
2013_0923_Top3MarketingChallengesFacingBrandsToday.pdf
239.41 KB
2012_0702_ForgetEngagementConsumersWantSimplicity_Forbes.pdf
453.48 KB
2008_0628_AllocatingMarketingResources.pdf
476.58 KB
