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Reference Articles
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Name
Size
2022_1213_Ad, Interrupted_ Moving Away From Interruption in Marketing — Business 2 Community.pdf
125.05 KB
2018_0507_RightTimingMarketing_HarvardBusinessReview.pdf
153.15 KB
2017_PointOfSaleToPointOfNeed_HowDigitalTechIsTransformingRetailing_HBR.pdf
948.66 KB
2017_0601_FromPOS_to_PON_HowDigitalTechTransformsRetailing_GfK_MIR.pdf
983.7 KB
2017_0522_IsTheEndOfInterruptiveAdvertisingFinallyHere_MillwardBrown.pdf
122.88 KB
2017_0201_Digital_Trends-report_Adobe.pdf
420.55 KB
2016_0310_InTheFutureOfRetailWereNeverNotShopping_HarvardBusinessReview.pdf
147.2 KB
2013_WhenMarketingIsStrategy_HBR.pdf
358.26 KB
2013_TheComingEraOfOn-DemandMarketing_McKinsey&Co.pdf
120.72 KB
2013_Sequential Messaging Is Advertisings Next Great Leap Forward_Adweek.pdf
220.9 KB
2013_0401_The coming era of ‘on-demand’ marketing_McKinsey.pdf
192.28 KB
