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Reference Articles
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Name
Size
2019_0730_SimpleRules.pdf
88.59 KB
2018_1126_ThePowerOfSimplicity_Forbes (1).pdf
96.79 KB
2012_ToKeepYourCustomersKeepItSimple_HBR.pdf
343.15 KB
2012_Simple Rules for a Complex World_HBR.pdf
297.72 KB
2012_Marketers Have It Wrong_ Forget Engagement, Consumers Want Simplicity_Forbes.pdf
69.85 KB
2012_0628_SellWithSimplicity_Forbes.pdf
55.33 KB
2010_Cut Products, Boost Sales _ Neuromarketing.pdf
76.27 KB
2008_More Choices, Fewer Sales_Neuromarketing.pdf
34.18 KB
2008_Mega-Branding_The Purple Oreo Problem_Neuromarketing.pdf
89.58 KB
2001_Strategy as Simple Rules_HBR.pdf
489.54 KB
