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Reference Articles
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Studies
Name
Size
ComparativeStudyOfNetAudienceExposure1997and2003(1).pdf
195.82 KB
2015_AttributionInOnlineAdvertising.pdf
683.64 KB
2007_ZeroAsSpecialPrice_TheTrueValueOfFreeProducts_MIT.pdf
1.03 MB
2005_ProductClassKnowledge_WordOfMouth.pdf
202.33 KB
2004_MediaUseMuchHigherThanReported_butMultiUser.pdf
148.87 KB
2004_bunnyfoot_popup.pdf
608 KB
2003_newmedia_chapter_print.pdf
272.81 KB
2002_BeyondEffectiveFrequency.pdf
809.1 KB
