The “Pedia Credibility Algorithm” (PCA) works on the simple concept of providing both consumers and marketers with what they want instead of trying to provide them with what they don’t want. This produces in an increase in marketer credibility with consumers and real consumer engagement with marketers. An actual win-win.
Marketers provide comprehensive “encycloPedias” of their companies, containing “guaranteed truthful information” including history, products, services, marketing, and advertising to provide consumers with “everything they want to know about everything they want to buy” — published in company “pedias.”
Consumers will always want(and need) high-value information about the products and services they buy, and consumers will always want the most truthful high-value information they can get, when they want it, at their “point-of-need” (PON).
The PCA is a simple bargain where consumers get what they want — truthful information, and marketers get what they have always wanted — a direct connection to consumers intentionally engaging with marketers’ information.
In the past, point-of-interruption (POI) advertising was the main source for consumers to obtain information on the stuff they buy. However, with the explosion of media channels and the arrival of the Internet, consumers were overwhelmed by ever-expanding amounts of POI advertising. It’s no wonder that consumers paid less and less attention to advertising and have little patience for being interrupted by ads and commercials they don’t want (and can easily block).
The evolution of technology is now being turbocharged with AI, enabling “Big Tech Mega-Monopoly Middlemen” (BTM3) to create more and more “insulation” between consumers and marketers. Wherever consumers find information about the products and services they buy — marketers must be the source of that information — not AI-powered personal assistants (owned by BTM3).
The Pedias enable marketers to provide the most trustworthy source of PON consumer information by creating encyclopedias about their companies, products, services, and marketing provided by an independent third-party, higher authority brand that consumers believe and remember.
Given the importance of truthful high-value information in the consumer decision-making process — marketers share an existential self-interest in creating truthful, transparent, and private independent third-party consumer information that consumers seek and don’t block. Particularly since this also increases the credibility (and ROI) of all past marketing and advertising that the marketer has already paid for.
Guaranteed Truth — Step-by-Step
- Marketers create individual comprehensive Pedias on their company websites, containing guaranteed truthful information about marketer’s products, services, and companies to be delivered at the consumer’s PON.
- The Pedias are radically truthful, transparent, and radically consumer service-oriented — with published, consumer-enforced standards.
- All information provided by marketers is subject to consumer enforcement where “anyone, anywhere, anytime may object to anything” (A4) stated by a marketer in a Pedia, at which point that marketer must “substantiate, modify, or pull” (SMP) that information.
- The Pedia brand provides the most organic, powerful, and proven independent third-party credibility of all information platform brands.
- Credibility is the only way to make everything a marketer has ever done or will do — work better — to the 100% sole benefit of the marketer.
The PediaNetwork®
- Marketers may connect their individual Pedias to the PediaNetwork® Platform to be aggregated into a single mega-resource offering consumers the convenience of an independent third-party PediaNetwork® that consumers believe and easily remember.
- The PediaNetwork® “network effects” further amplifies marketer’s credibility, multiplies marketing “voice”, and unlocks increased returns from all past marketing and advertising efforts.
- Marketers have everything to gain and nothing to lose by creating the largest and most truthful PON consumer information network on the Internet.
- It is in marketers’ existential self-interest to create the largest most powerful PediaNetwork® controlled by consumers and marketers together to address the growing AI-driven personal assistants that choose for consumers and cut marketers out of the process.
- Wherever feasible, processes on the PediaNetwork® Platform will utilize proven “machine learning” (ML), “responsible AI” (RAI), and other technologies like “smart contracts on a lightweight blockchain” to reduce bias, increase efficiency, guarantee security and full transparency.