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The Pedia Platforms

What is the Pedia Plat­form?  (Every­thing every­body wants.)
Each mar­keter uses the “Pedia Credibility Algo­rithm” (PCA) to cre­ate their own indi­vid­ual Pedia plat­form on their web­site. The Pedia plat­form is the most truth­ful site — cre­ated by mar­keters and con­sumers together, where mar­keters pro­vide guar­an­teed truth­ful infor­ma­tion and con­sumers inten­tion­ally engage with mar­keters’ truth­ful infor­ma­tion. Every­one gets what they want and it cre­ates the most pow­er­ful “point-of-need” (PON) mar­ket­ing plat­form by con­sumers and mar­keters together for their mutual benefit.

The Pedia plat­form is con­sumer-aligned, rad­i­cally truth­ful, rad­i­cally trans­par­ent, and rad­i­cally pro-consumer.

All Core Dri­vers are Aligned
The Pedia plat­form is pow­er­ful because it deliv­ers truth­ful mar­ket­ing at the con­sumers’ PON. There is no “bait and switch” to ads – truth­ful mar­ket­ing is what con­sumers are seek­ing. “Mar­ket­ing is the mes­sage and the media.

All core dri­vers for mar­keters and con­sumers are aligned. Mar­keters have the resources and self-inter­est moti­va­tion to pro­vide truth­ful high-value infor­ma­tion at the con­sumers’ PON, while con­sumers will be drawn to the con­ve­nient truth­ful infor­ma­tion resource and are pre­dis­posed to believe and trust the infor­ma­tion pro­vided because of the “Pedia” branded Plat­form. Ful­fill­ment of of con­sumer expec­ta­tions with guar­an­teed truth­ful mar­ket­ing infor­ma­tion (enforced by con­sumers them­selves) auto­mat­i­cally and con­tin­u­ously max­i­mizes mar­ket­ing credibility which makes every­thing a mar­keter does work better.

Bot­tom line — the Pedia plat­form enables mar­keters to bet­ter influ­ence the mar­ket­ing infor­ma­tion con­sumers seek at their PON with the most pow­er­ful con­sumer infor­ma­tion mar­ket­ing chan­nel that pro­vides con­sumers with EXACTLY the infor­ma­tion they want, EXACTLY when they want it, from an inde­pen­dent third-party, higher author­ity source con­sumers trust and remem­ber. The Pedia plat­form makes all mar­ket­ing past, present, and future — more effec­tive and efficient.

There are 2 ver­sions of the Pedia Plat­form — Indi­vid­ual and Network
The Pedia plat­form comes it two dis­tinct ver­sions. — “Indi­vid­ual” and  “net­work” — with the inher­ent advan­tages of each type. Mar­keters cre­ate indi­vid­ual Pedia plat­forms on their web­sites and with the addi­tion of a few lines of code, seam­lessly con­nect their local indi­vid­ual Pedia plat­form to the Pedi­aNet­work® Plat­form while still under 100% con­trol of the mar­keter. This cre­ates a net­worked mega-resource that max­i­mizes credibility, mar­ket­ing “voice and tone” and every aspect of the mar­keters’ indi­vid­ual Pedia plat­forms with the added “net­work effects” of thou­sands of inter­con­nected ency­clo­pe­dias to cre­ate a truly sus­tain­able com­pet­i­tive advan­tage that can­not be dupli­cated, con­trolled by mar­keters and con­sumers — forever.

The Pedi­aNet­work®-Ver­sion Plat­form is the first increas­ing returns mar­ket­ing plat­form with democ­ra­tized con­trol by con­sumers and mar­keters together.

  • “Ency­clo­pe­dia” is the most pow­er­ful and proven con­sumer infor­ma­tion brand to organ­i­cally gen­er­ate the per­cep­tion of “inde­pen­dent third-party, higher author­ity credibility” in con­sumers’ minds, e.g. Wikipedia, Investo­pe­dia, Soft­pe­dia, energy-pedia, Future­pe­dia, Sumo­pe­dia, Webo­pe­dia and over 60,000 ency­clo­pe­dias at Ama­zon.

    Obvi­ously own­ers of the var­i­ous “pedias” were inten­tion­ally using the credibility asso­ci­ated with an “ency­clo­pe­dia.” And the over­whelm­ing num­bers of “ency­clo­pe­dias” tes­tify to the suc­cess of the “pedia” brand in ful­fill­ing the expec­ta­tions of both the own­ers and their cus­tomers. How­ever most do not give much thought to the “why it works” and the rela­tion to “behav­ioral cog­ni­tive heuris­tics and biases.”

    In gen­er­at­ing the “inde­pen­dent third-party, higher author­ity” per­cep­tion in con­sumers’ minds, the “pedia” infor­ma­tion brand trig­gers 4 behav­ioral cog­ni­tive heuris­tics and biases that work together — the “rep­re­sen­ta­tive­ness heuris­tic,” the “avail­abil­ity heuris­tic,” the “fram­ing bias” and the “con­fir­ma­tion bias.”

    The “rep­re­sen­ta­tive­ness heuris­tic” is the “looks like a duck, walks like a duck, flies like a duck — so it must be a duck,” the “avail­abil­ity heuris­tic” is “I’ve seen ducks at the park,” the “fram­ing bias” is “It says it’s a duck,” and then the “con­fir­ma­tion bias” kicks in with “I knew it was a duck all along.” (“pedia” is the “duck”)

    Indi­vid­u­ally these cog­ni­tive heuris­tics and biases are per­sua­sive — but together they are extremely pow­er­ful and very dif­fi­cult to over­come, because they are all exam­ples of “Sys­tem 1” vs “Sys­tem 2” thinking.

  • “Despite being one of the most vis­ited sites, it is not con­sid­ered to be a cred­i­ble source by the aca­d­e­mic com­mu­nity. Even though the aca­d­e­mic com­mu­nity con­sid­ers Wikipedia as the eas­i­est source of infor­ma­tion, cit­ing Wikipedia in your research paper is not accept­able” Sci­en­tific Edit­ing, March 1, 2020.


    Note: Despite not being “cred­i­ble” Wikipedia is peren­ni­ally a top-10 most vis­ited site in the world. (Cur­rently #7 — Aug­gust, 2023 by Sim­i­lar­web)