A Last Chance
Consumers (buyers) and marketers (sellers) built the “online advertising/marketing/commerce ecosystem” including the Big Tech mega-monopolies who will now certainly use AI to continue doing what they’ve been doing to consumers and marketers for the past 20 years. Only this time marketers and consumers together can take back their power from the Big Tech mega-monopolies before it’s too late — by creating a “marketing Wikipedia.” (AI answers & comments)
- Marketers and consumers take back their power from the Big Tech mega-monopolies by establishing the most powerful marketing network platform in history, controlled by marketers and consumers together — for their mutual benefit — based on credibility instead of exposures.
- The platform is simple, fundamental, and more powerful than any “interruption-based exposure ad platform.”
- The platform is based on credibility “at the point-of-need” (PON) instead of exposures at the “point-of-interruption” (POI) so it is efficient and effective — and it makes everything (including POI exposures) a marketer does (past, present, and future) work better.
(AI comment — Claude 3.5 Sonnet) - The platform creates a direct connection between marketers and consumers where marketers provide the guaranteed truthful information consumers want and consumers provide the intentional engagement with that truthful information that marketers want.
(AI comment — Claude 3.5 Sonnet) - The platform has everything consumers and marketers want and nothing they don’t want.
- The platform is rapidly scalable to enable massive growth.
- The platform is truthful, transparent, and private, without tracking, surveillance or unwanted interruptions.
- The platform has decentralized, democratized control by consumers and marketers for their mutual benefit, and the benefit of society-at-large.
- And most importantly, the platform model has been proven over 20+ years.
The “Pedia Effect” platform (first described in a December, 2000 patent application) provided Wikipedia in 2001, with the powerful credibility and perception of an “independent third-party higher authority” source of academic information, even though the “Pedia Effect” was originally intended to create a commercial information marketing network.