A Last Chance
Consumers (buyers) and marketers (sellers) built the “online advertising/marketing/commerce ecosystem” including the richest and most powerful “Big Tech Mega-Monopoly Middlemen” (BTM3) in history, who will now certainly use AI to continue doing what they’ve been doing to consumers, marketers, and the free-market system for the past 20 years. But this time marketers and consumers together can take back their power from the BTM3 before it’s too late, save the the free-market system — and create the most powerful direct-marketer-to-consumer marketing platform ever. (AI answers & comments)
The past 20+ years has been the “Era of Exposures” where BTM3 convinced marketers to spend trillions of dollars on countless 21st Century interruption-based exposures — big data “surveillance-based tracking” (SBT) that could enable marketers to increase the “right-person, right-time, right-message at the cheapest cost” dramatically. But BTM3 failed to mention the “indirect costs” — permission, privacy, and unintended consequences of so much data in so few hands leading to monumental data breaches, social dilemmas amongst teens, echo chambers and the weaponization of big data surveillance targeting — just to mention a few. And the only real change this time was the creation of the most powerful monopolies ever.
- Marketers and consumers can take back their power from the BTM3 by establishing the most powerful marketing network platform in history, controlled by marketers and consumers together — for their mutual benefit — based on credibility instead of exposures.
- The platform is simple, fundamental, and more powerful than any “interruption-based exposure ad platform.”
- The platform is based on credibility “at the point-of-need” (PON) instead of exposures at the “point-of-interruption” (POI) so it is efficient and effective — and it makes everything (including POI exposures) a marketer does (past, present, and future) work better.
(AI comment — Claude 3.5 Sonnet) - The platform creates a direct connection between marketers and consumers where marketers provide the guaranteed truthful information consumers want and consumers provide the intentional engagement with that truthful information that marketers want.
(AI comment — Claude 3.5 Sonnet) - The platform has everything consumers and marketers want and nothing they don’t want.
- The platform is rapidly scalable to enable massive growth.
- The platform is truthful, transparent, and private, without tracking, surveillance or unwanted interruptions.
- The platform has decentralized, democratized control by consumers and marketers for their mutual benefit, and the free-market society-at-large.
- And most importantly, the platform model has been proven over 20+ years.
The “Pedia Effect” platform (first described in a December, 2000 patent application) provided Wikipedia (2001) with powerful credibility and the perception of an “independent third-party higher authority” source of academic information to overcome the “wiki-effect’s” inherent lack of reliability due to volunteer editors providing content that could be changed at any time and could be incorrect. This powerful credibility enabled an academic Wikipedia to grow into a top 10 site in the world despite the “Pedia Effect” being originally intended to be used by a more powerful commercial marketing network.