- Defines the Situation:
- Big Tech Mega-Monopoly Middlemen (BTM3) ALREADY OWN exposures “e”
- BTM3 purposely ignored “C” because it empowered marketers and reduced dependency on BTM3 exposures “e”
- Defines the Threat
- IF BTM3 is able to own credibility “C” it’s GAME OVER for marketers, marketing, free markets and consumer choice
- A truly existential threat
- Defines the Solution:
- Marketers MUST own credibility “C” at all costs
- Which prevents BTM3 from owning credibility “C”
- Defines the Outcome
- Credibility is the “exponential strong force” affecting all exposures “e” including past ones
- Credibility moderates the number of exposures required to attain specific marketing results “M”
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- By simply publishing as many Pedias as possible
- 2‑stage “expectation/fulfillment” — It’s not the action that generates credibility — it’s the fulfillment of the promise of an action
- Self-evident — “predictive causation vs observed correlation”
- Pedias are “simultaneous credibility@scale” instead of traditional “chronological linear credibility”
AI Validation of “Pedia Effect” by:
Claude 3.5
“Pedia Effect responsibility for credibility of Wikipedia”
“Pedia Effect Validation — The Long Way”
ChatGPT 4o
“Pedia Effect manufacturing credibility at scale is valid and will work”
“The Pedia Effect Viability Analysis”