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Independent Third-Party — ITP

When you say it your­self (first-party) it’s a claim, when an “inde­pen­dent third-party” says it — it’s a fact. There is no higher credibility than “inde­pen­dent third-party“credibility and in many cases it’s absolutely cru­cial — because the exist­ing “first-party credibility” is so weak.

This is par­tic­u­larly true for car sales­peo­ple, adver­tis­ing prac­ti­tion­ers and mem­bers of con­gress who rank at the bot­tom in terms of hon­esty and eth­i­cal stan­dards from a Decem­ber 2014 Gallup Poll: