- #1 — There are 2 ways we use information.
- Knowledge, and
- Decision-making
- #2 — There are 2 ways we obtain information.
- Information we seek at our “point-of-need” (PON), and
- Information that seeks us, at our “point-of-interruption” (POI)
- #3 — There are 2 main components that create information.
- Exposures — how much we see/hear, and
- Credibility — how much we believe of what we see/hear
- Exposures — how much we see/hear, and
- #4 — Information we seek @ our “point-of-need” (PON) is more credible than information that seeks us @ our “point-of-interruption” (POI).
- #5 — Be aware of your own biases.
- #1 — There are 2 ways we use information.
These basic rules govern all information systems including marketing and advertising — defining how we use, obtain, and value information.
To evaluate the structure and logic of these rules here is an exchange with ChatGPT and Bard. (October 10, 2023)